About this role
Job Description
We are looking for an ambitious and commercially minded Senior PR Manager to lead PR and communications for two established brands, Bio-Kult and Protexin.
This is a particularly exciting opportunity to make your mark. As our first dedicated in-house PR professional, you will take ownership of the PR function, bringing activity previously managed through external agencies in-house and creating a strategy that supports the continued growth and development of our brands.
With growing product portfolios, exciting innovation opportunities and increasing ambitions across our direct-to-consumer business, you'll have the opportunity to build something meaningful and influence how our brands connect with consumers, healthcare professionals, veterinary audiences and the wider media.
You'll take the lead in shaping and delivering our PR and communications strategy, building brand awareness, protecting reputation and creating meaningful engagement across our Human and Animal Health portfolios. Your responsibilities will include:
- Building our PR strategy: Develop and own an integrated PR and communications programme that supports brand growth, business objectives, product launches and innovation.
- Leading media relations: Establish strong relationships with consumer, healthcare, veterinary, trade and business media, securing impactful earned media coverage.
- Driving brand advocacy: Develop influencer, ambassador and expert-led partnerships that build credibility, trust and engagement.
- Supporting commercial growth: Work closely with eCommerce, CRM and Brand teams to use PR and advocacy to increase brand consideration, customer acquisition and direct-to-consumer growth.
- Leading product communications: Create exciting stories around new products, innovation and market developments, ensuring consistent messaging across channels.
- Protecting our reputation: Take ownership of reputation management and crisis communications, providing clear, considered advice when challenges arise.
- Developing brand protection communications: Lead communications relating to counterfeit products, consumer education and brand authenticity, working closely with internal and external stakeholders.
- Strengthening stakeholder relationships: Collaborate with Brand, Commercial, Regulatory, Medical Affairs, Legal and Consumer Services teams, alongside ADM's wider corporate communications function.
- Measuring impact: Monitor PR performance and demonstrate how communications activity contributes to brand reputation, awareness and commercial performance.
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We're looking for someone who combines excellent PR expertise with commercial awareness, creativity and the confidence to build and lead a function.
You'll ideally bring
- At least 7 years' experience in PR, communications, corporate affairs, reputation management or brand communications.
- A proven track record of developing and delivering successful PR strategies and media relations programmes.
- Experience managing sensitive communications, reputational issues and crisis situations.
- Exceptional writing, storytelling and stakeholder management skills.
- The ability to build relationships with media, influencers, industry experts and external partners.
- A commercially focused mindset, with an understanding of how PR and communications can support brand growth and customer acquisition.
- Strong judgement, initiative and the ability to manage multiple priorities in a fast-moving environment.
- A degree in PR, Communications, Journalism, Marketing or a related discipline.
Experience in health and wellness, supplements, FMCG, pharmacy, veterinary or other regulated consumer markets would be particularly advantageous. Familiarity with scientific or technical subject matter, influencer programmes or brand protection initiatives would also be beneficial.
Why join ADM Health & Wellness?
This is more than an opportunity to manage PR campaigns. You'll have the chance to establish and shape an in-house PR function, influence brand strategy and play a key role in the next stage of growth for Bio-Kult and Protexin.
You'll work with passionate, cross-functional teams, help bring exciting new products to market and have the freedom to develop fresh approaches to how we communicate with our customers and stakeholders.
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#IncludingYou
Diversity, equity, inclusion and belonging are cornerstones of ADM’s efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments — environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.
For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website here: Culture, Engagement & Inclusion | ADM.
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About ADM
At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We’re a global leader in human and animal nutrition and the world’s premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at www.adm.com.