About this role
What You’ll Do
We want you to feel challenged and inspired. Here, you’ll develop your skills across a range of responsibilities:
You will be responsible for developing and executing strategic category management to drive spend under management and value, specifically across Marketing & Communications (media, creative, digital, content, PR, production), supporting both business-as-usual activity and strategic brand and customer initiativesYou will be accountable for developing and executing a comprehensive, multi-year category strategy and procurement plan aligned to business goals, marketing strategy, campaign cycles, market dynamics, and internal demand, ensuring optimal performance, cost efficiency, innovation, and brand integrityYou will lead the creation and implementation of go-to-market, agency and sourcing strategies (including agency models, roster strategy, media buying approaches), with robust negotiation strategies embedded into the category planYou will identify, assess and manage supplier and category risk including agency dependency, media transparency, IP ownership, usage rights, and regulatory compliance (e.g. advertising standards), ensuring resiliency and governanceYou will monitor market trends across marketing, media, digital and technology (AdTech, MarTech, AI) to continuously evolve category strategies and unlock competitive advantageYou will be responsible for leading a multi-year cost efficiency and value optimisation programme, balancing cost control with creative excellence, brand impact and marketing ROIUsing insights, analytics and marketing performance metrics (ROI, ROAS, CPM, CPA, brand metrics), you will create data-driven sourcing strategies aligned to business and marketing goalsYou will ensure benefits tracking is robust, incorporating both financial savings and marketing effectiveness/value outcomes from category and sourcing activitiesBeyond price, you will drive continuous improvement, supplier innovation, and sustainability across marketing services, including responsible media buying and sustainable production practicesYou will lead the negotiation of high-value, complex marketing and agency contracts (e.g. retainers, SOWs, production, media commitments), ensuring alignment with broader strategyYou are accountable for ensuring execution of sourcing strategies through Category Specialists and GBS, including agency engagements and marketing suppliers, to the required quality and timelinesYou will ensure appropriate negotiation strategies are applied to marketing sourcing, supporting teams in complex agency and media negotiations where requiredWorking closely with marketing, brand and digital stakeholders, you will build strategic supplier partnerships with agencies and partners, driving both performance and innovationStrong leadership and influencing is required to partner with senior marketing stakeholders, aligning procurement approaches with brand vision, customer strategy and campaign prioritiesYou will act as a subject matter expert for Marketing & Communications procurement, advising senior leaders on market trends, agency models and commercial strategiesYou will lead change across marketing procurement ways of working, embedding governance while enabling agility required in a fast-paced campaign environmentYou will nurture strong collaboration with GBS partners ensuring alignment to marketing category needs and integration into ways of workingPromote and adopt digital tools and analytics to drive insights, transparency and performance across marketing spend What You’ll Get
This role is a hybrid opportunity, offering 1-2 days Working from home.
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best.
Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
What You’ll Bring
Here at Primark, we want everyone to feel valued – so please bring your authentic self to work, of course with some other key experience and abilities for this role in particular:
7+ years’ experience in category management, with strong exposure to Marketing & Communications procurement or close partnership with marketing teamsProven ability to lead complex sourcing initiatives, including agency selection, media sourcing, and multi-market marketing engagementsDemonstrated success in developing and delivering multi-year category strategies aligned to marketing and business objectivesStrong commercial and negotiation expertise across agency contracts, media agreements, and intellectual property considerationsExcellent stakeholder management and influencing skills, with a track record of partnering with senior marketing and brand teams in fast-paced, creative environmentsHighly analytical and strategic thinker with strong business acumen, able to drive innovation, manage risk, and deliver measurable value while aligning with company values and cultureExcited? Good. Because it’s energising to put your skills to work, in a growing global business committed to encouraging people to express themselves – and feel a sense of belonging. Apply to be part of Primark’s future, today… and enjoy career growth, our way.
About Primark
At Primark, people matter. They’re the beating heart of our business and the reason we’ve grown from our first store in Dublin in 1969 to a £9bn+ turnover business a over 80,000 colleagues and over 440 stores in 17 countries today. Our values run through everything we do. In essence, we're Caring and always strive to put people first. We're also Dynamic, bravely pushing the boundaries to stay ahead. And finally, we succeed Together.
If you need any reasonable adjustments or have an accessibility request, during your recruitment journey, such as extended time or breaks between online assessments, a sign language interpreter, mobility access, or assistive technology please contact your talent acquisition specialist.
All offers of employment are subject to background checks, including right to work, reference education and for some roles criminal, and financial checks. If you have any concerns, please reach out to our talent acquisition team to discuss.
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