About this role
Please note: This role requires approximately 50% travel The Senior Product Marketing Manager drives market success and profitable growth of our products and solutions. Acting as the voice of the customer, this role translates market and customer needs into product strategy, pricing, positioning, and go-to-market plans. Working closely with customers, Sales, Product Management, R&D, Applications Engineering, and Operations, the role ensures market opportunities are translated into successful products and sustainable business growth.
What you will do
- Business Growth & Market Development Drive revenue growth and gross margin performance for key customers and product areas.
- Identify and prioritize strategic market opportunities aligned with company objectives.
- Support forecasting, business planning, pricing, and investment decisions.
- Define and track key commercial and market performance indicators.
- Customer Engagement & Voice of Customer Build strong relationships with key customers and industry stakeholders.
- Understand customer challenges, technology roadmaps, workflows, and future requirements.
- Translate customer needs into clear product, application, and technology requirements.
- Lead customer evaluations, Joint Evaluation Programs (JEPs), and strategic collaborations.
- Market & Product Strategy Monitor market trends, customer investments, competitive activity, and emerging technologies.
- Identify new applications, market segments, and business opportunities.
- Develop Market Requirements Documents (MRDs) and support product roadmap decisions.
- Collaborate with R&D and Product Management on product priorities and business cases.
- Provide dotted-line leadership to Application Engineering resources supporting customer needs.
- Go-to-Market & Product Launch Develop go-to-market strategies for new products, applications, and market segments.
- Lead cross-functional product launch activities.
- Define product positioning, messaging, competitive differentiation, and customer value propositions.
- Enable Sales and field teams with relevant training, tools, and customer-facing content.