About this role
At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the dream of having a baby.
Location: Remote
Position Summary
The Senior Director, Marketing & Market Access – North America will lead the strategic development and execution of integrated marketing and market access initiatives for a global leader in IVF and genetic services. This leadership role is responsible for driving commercial success across medical device and genetic service portfolios by shaping go-to-market strategies, strengthening customer engagement, and expanding patient access through effective reimbursement strategies.
Partnering closely with Sales, Medical Affairs, and Customer Service, this individual will play a critical role in aligning clinical value, pricing, and payer dynamics to accelerate adoption and portfolio growth. The ideal candidate brings a blend of strategic vision, operational excellence, and people leadership, with a proven ability to build high-performing teams and deliver measurable business impact in a complex healthcare environment.
Key Responsibilities
Develop and execute a comprehensive North America marketing and market access strategy aligned with global business objectives
Build, lead, and mentor high-performing teams across branding, digital, analytics, content, and communications
Drive portfolio growth through market analysis, competitive intelligence, forecasting, and commercialization planning
Define key performance indicators (KPIs), manage budgets, and optimize marketing effectiveness and return on investment
Lead omnichannel commercial initiatives, including conferences, key opinion leader (KOL) engagement, advocacy programs, and business development support
Partner with Medical Affairs and Commercial teams to develop and implement evidence generation and reimbursement strategies
Align pricing strategy, clinical value propositions, and payer dynamics to enhance adoption and improve patient access
Collaborate with global and regional stakeholders to ensure strategic alignment and effective execution across markets
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field required
Equivalent experience: Associate’s degree with 10+ years in healthcare product marketing
MBA or other advanced degree preferred
7+ years of experience in healthcare product marketing and commercialization
3+ years of experience leading and developing marketing teams
Strong expertise in strategic planning, branding, product launches, and market analysis
Experience in Women’s Health, IVF, or related healthcare markets strongly preferred
Demonstrated leadership, collaboration, and influencing skills across cross-functional teams
Innovative mindset with the ability to translate ideas into actionable strategies and measurable outcomes
Benefits
Paid Time Off and 10 Paid Holidays
401(k) with Employer Match
Medical, Dental, Vision
IVF Coverage to support family building needs
GAP Insurance
Basic Life and AD&D Coverage
Short- and Long-Term Disability
Optional AFLAC Supplemental Policies
Employee Assistance Program (EAP)
Flexible Spending & Health Savings Account
An offer of employment is contingent on the successful passing of a background check. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Vitrolife Group is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we develop services and products for personalized genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of fertility treatment.
We are currently approximately 1 100 colleagues worldwide, with headquarters in Gothenburg, Sweden. Vitrolife Group's products and services are available in more than 110 countries through our own presence in 30 countries and a network of distributors. Vitrolife Group is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the vision of fulfilling the dream of having a baby. The Vitrolife share is listed on Nasdaq Stockholm.