About this role
Company DescriptionWelcome to SMG Swiss Marketplace Group! SMG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products. We operate leading marketplaces across real estate, automotive, general classifieds, and finance & insurance. We’re driven by our values: Better Together, Aim High, and Act Responsibly.
- Job DescriptionYour MissionAs a Senior Product Marketing Manager B2B in the B2B Marketing Team at SMG Real Estate, you will play a crucial role in shaping and executing the marketing strategy for your products across the entire customer journey.
- This role allows you to turn customer insights into compelling value propositions, lead go-to-market initiatives and drive impactful campaigns while contributing to our overarching goals and mission.
- Join our dynamic team, located in six countries (Switzerland, Serbia, Vietnam, France, Germany, and India), where creativity thrives.
- Together, we tackle challenges, celebrate successes, and keep learning and growing.
- Specifically, you will work on:* You own the development and execution of the B2B marketing strategy for your products across the entire customer journey; from awareness and consideration through to decision, retention and advocacy.* You shape the B2B go-to-market strategy for new products and features in collaboration with Product and Sales, and lead the associated marketing initiatives.* You develop a cross-channel communication strategy and roadmap, prioritising topics, audiences and activities in close collaboration with channel experts across Sales, email marketing, marketing automation, LinkedIn, content, events and paid search.* You translate customer needs and product benefits into clear, differentiated value propositions, compelling messaging and creative communication concepts for our B2B audiences.* You lead the planning, execution and optimisation of integrated marketing campaigns together with the marketing team, ensuring consistent communication across all relevant touchpoints.* You define relevant marketing KPIs, analyse campaign performance and develop actionable recommendations to optimise campaigns, channels and resource allocation.* You serve as the central marketing point of contact for Sales, Customer Service, Product, Partners and UX within your area of responsibility.
- You consolidate requirements, advise stakeholders and ensure alignment between customer needs, business objectives and marketing priorities.
- Your responsibilities will evolve as we grow.QualificationsWhat will you bring to the ride?
- You bring at least five years of experience in B2B product marketing or B2B marketing, ideally within a digital company or an agency serving business customers.* You have experience in the real estate industry or a strong interest in it.
- Knowledge of digital marketplaces or real estate software is a significant plus.* You combine strategic thinking with strong execution skills.
- You set clear priorities and independently lead complex marketing initiatives from concept through to performance measurement.* You have experience developing go-to-market strategies, differentiated value propositions and audience-specific messaging, working closely with Product and Sales to bring them to market.* You thrive in an agile, cross-functional environment.
- You advise stakeholders with confidence, align different interests and make a compelling case for well-founded recommendations.* You have hands-on experience with CRM-based email marketing, marketing automation and segmented customer communications across the customer journey.* You understand relevant B2B marketing KPIs, confidently interpret data and customer insights, and translate them into effective communication approaches and actionable improvements.* You are a compelling storyteller who creates clear, audience-focused website copy, emails and presentations in German.
- You translate complex products and features into tangible customer benefits.* You use AI tools effectively in your daily marketing work, including research, content creation, data analysis and workflow optimisation.
- You identify valuable use cases, improve existing ways of working and critically assess outputs for quality, brand alignment and data privacy.* You communicate confidently and write to a high standard in German, and you are fluent in English.
- French is a plus.* You work independently and take a pragmatic, solution-oriented approach, combining high quality standards with a clear focus on impact and results.*We value the skills you bring and your ability to learn quickly, so don’t worry if your career path has been unique.*