About this role
The company is a leading international retail group, operating through a strong network of branded stores. The company combines a well-established retail presence with a customer-focused approach, supported by a strong brand identity, commercial expertise and an extensive international footprint.
- Jobomschrijving The Senior Communication Manager will be responsible for leading and implementing the communication strategy in the Belgian & Luxembourg markets.
- The role ensures coordination of national and local campaigns, management of external partners, and support for the stores network.
- Communication Strategy and Management Develop and monitor the annual communication plan.
- Define communication priorities for the Belgian and Luxembourg markets.
- Track KPIs and analyze campaign performance.
- Monitor market and competitor trends to identify growth opportunities and help adapt commercial offers to the specific needs of the Belgian and Luxembourg markets.
- Media Management Oversee media investments.
- Coordinate media agencies.
- Manage TV, VOD, radio, cinema, social media, and SEA campaigns.
- National Campaign Management Oversee the rollout of brand campaigns and key commercial highlights.
- Ensure adaptation of campaigns for the Belgian and Luxembourg markets.
- Approve communication content and activation plans.
- Press Relations, Influencer Marketing and Partnerships Manage PR and influencer agencies.
- Define press and influencer engagement plans.
- Supervise brand visibility initiatives.
- Digital Communication Define the social media strategy and coordinate agencies.
- Oversee website updates.
- Approve CRM campaigns.
- Local Communication Define local communication initiatives.
- Support and guide franchise partners in their communication activities.
- Develop specific traffic-driving operations.
- Define and supervise communication plans for store openings and renovations.
- Network and stores Act as the main communication contact for the stores.
- Coordinate and facilitate communication across the network.
- Budget Management Manage all communication budgets.
- Conduct supplier negotiations.
- Ensure cost optimization and efficient spending.
- Bachelor's or Master's degree in Communication, Marketing, or Business School.
- Minimum 5 to 8 years of experience in 360 communication and in managing media, digital, and local campaigns (retail experience is an advantage).
- Strong budget management and agency management skills.
- Excellent analytical, coordination, and project management abilities.
- Highly autonomous, strong sense of priorities, excellent interpersonal skills, and ability to work with diverse stakeholders (franchisees, agencies, suppliers, management).
- Fluency in French and Dutch, both written and spoken.