Social Media Coordinator @ OLL

Join our team and live the Ollie-tude!: (Ollie's Core Values)

• BE A TEAM PLAYER- Associates are expected to be supportive and work together.
• BE CARING- How do I treat others with courtesy, dignity, and respect?
• BE VALUE OBSESSED- Live the “good stuff cheap” mindset.
• BE COMMITTED- Operate with grit, passion, tenacity, and action.
• BE GROWING- How do we get better every day?
• BE REAL- Associates should be honest, transparent, genuine, trustworthy, and sincere.

Ollie's Associate Benefits

• Medical, Dental, Vision, and RX coverage after 30 days of employment.
• 401K, generous company match with immediate vesting.
• Strong career growth & talent development culture.
• 20% associate discount on all Ollie's purchases & quarterly bonus program.
• Vast array of voluntary benefits.

Position Overview

Ollie's Bargain Outlet is seeking a creative, organized, and detail-oriented Social Media Coordinator to support the execution of the company's social media programs, charitable initiatives, and public relations activities. Working closely with marketing leadership, internal partners, and third-party agencies, this role coordinates content development, publishing, community engagement, influencer activities, reporting, media support, and charitable programs. The ideal candidate brings strong writing, project coordination, and relationship-building skills, along with a working knowledge of major social platforms and a passion for Ollie's brand and customers.

Primary Responsibilities

Social Media Content & Execution

• Support the execution of social media plans aligned with brand, promotional, and business priorities.·
• Help maintain a consistent brand voice and visual identity across social media platforms.
• Coordinate with internal teams and agency partners to support integrated marketing strategies, promotions, events, store openings, campaigns, and company initiatives.
• In partnership with a third-party agency, maintain social media content calendars, deadlines, approvals, and asset needs.
• Stay current on social media trends, platform updates, and best practices, and share relevant opportunities with the team.

Influencer Marketing & Partnerships

• Oversee the day-to-day influencer and creator activities in partnership with marketing leadership and the company's third-party agency.
• Support content reviews, approvals, product seeding, gifting, and event participation.
• Help coordinate influencer campaigns from planning through execution, ensuring content follows brand guidelines and campaign requirements.
• Track influencer performance metrics, including engagement, reach, traffic, and conversions, and assist with reporting.
• Support the Ollie's brand ambassador program by coordinating communications, content needs, product distribution, and program activities.

Public Relations Support

• Support public relations activities in partnership with marketing leadership and external agency partners.
• Coordinate information, approvals, images, store details, and other materials needed for press releases, media responses, interviews, events, and announcements.
• Maintain media lists, press coverage files, talking points, and public relations calendars.
• Monitor media coverage and help prepare summaries of earned media activity.
• Help ensure public-facing information is accurate, timely, and consistent with Ollie's brand voice.

Charitable Giving & Community Support

• Coordinate administrative and logistical support for Ollie's charitable giving and community programs.
• Help manage requests, documentation, approvals, timelines, communications, product or monetary donations, and event details.
• Partner with stores, internal teams, nonprofit organizations, and agency contacts to support charitable initiatives.
• Maintain accurate records of charitable activities and assist with program reporting and storytelling.
• Support employee and customer communications that increase awareness of Ollie's charitable partnerships and community impact.

Analytics & Reporting

• Monitor social media, influencer, public relations, and charitable program activity using available tools and reports.
• Prepare regular reports on audience growth, engagement, content performance, influencer results, earned media, and program activity.
• Use performance insights to recommend content adjustments and executional improvements.
• Track competitor and industry activity and share relevant observations with the team.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field, or equivalent relevant experience.
• 1-3 years of experience in social media, digital marketing, communications, public relations, community relations, or a related area is ideal, but not required.
• Experience creating and publishing social content and supporting campaigns or projects across multiple stakeholders.
• Working knowledge of major social media platforms, content formats, and community management practices.
• Experience with social media management, reporting, or analytics tools.
• Strong writing, proofreading, communication, and interpersonal skills.
• Strong organizational skills with the ability to manage multiple deadlines, details, and approvals.
• Ability to work collaboratively with internal teams, agencies, creators, nonprofit partners, and other external contacts.
• Familiarity with influencer management platforms, creator marketplaces, media monitoring tools, or PR databases.
• Basic photography, graphic design, and video editing skills.
• Experience working with agencies, creators, media contacts, nonprofit organizations, or brand ambassadors.
• Experience supporting retail, consumer, promotional, or community-focused marketing programs.

Physical Requirements

• Ability to sit at a desk to work on a computer for an extended period of time.
• Ability to see, hear, and speak regularly.
• Ability to grip, reach, and pinch with arms and hands frequently.
• Ability to bend and twist occasionally.
• Ability to work in a constant state of alertness and safe manner.

Ollie's is an equal opportunity employer. In compliance with Federal and State Equal Opportunity Laws, qualified applicants are considered for all positions applied for without regard to race, color, religion, sex, sexual orientation and identity, national origin, age, veteran's status, disability, or any other legally protected status.

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