About this role
Marketing Planning
- Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
- Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals
- Complete indication plan and budget, consult and coordinate to ensure the effective execution regionally
- Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
- Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product
Product Management
- Lead to create and implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
- Direct the product promotion and growth initiatives to attain increasing of market share
- Conduct program and organize series accademic meetings based on strategic goals of the products in the target segmentation, roll out products base on availability and regulatory timelines
- Work with other function management team to ensure the cross functional alignment of product strategies
- Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products
Professional Relationship
- Identify the opinion leaders in the therapeutic area
- Lead to build and maintain professional relationship with KOLs
- Establish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned products
- Develop the loyalty speakers from KOLs
Cost Control & Monitoring
- Determine the financial planning process related to product launch, customer satisfaction, scientific leadership and new business
- Monitor and control marketing expenses in line with budget on monthly basis
- Modify and manage expenses allocation to regions
- Education: Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus
- Industry experiences: Minimum 5 years working experience in Pharmaceutical industry
- Position experiences:
- Minimum 3 years working experience on product management or marketing
- Minimum 1 year business management background is preferred
- Biologics experience a plus. Experience in Rheumotology, immunology etc. is a plus
- Language Skills: Fulent in English both oral and written
- Computer Skills: Working knowledge, especially good at Excel and PowerPoint
- Mobility: Willing to travel frequently
- Other Special requirement:
- Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus
- Good understanding of business and product knowledge with marketing sense
- Strong communication and presentation skill with excellent interpersonal sense
- Experienced project management background in pharmaceutical company
- Strong analytical skills including business and financial management
- Autonomy/Independence, Assertiveness; a polished professional presence is essential
- Should be self-motivated, creative and well organized
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
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