About this role
Amazon Now is seeking a strategic, data-driven Marketing leader to drive customer growth and acquisition at scale. This role sits at the intersection of lifecycle marketing, product marketing, and growth strategy owning the end-to-end marketing strategy that converts visitors into settled, high-frequency shoppers on Amazon Now. You will be responsible for translating a multi-year customer growth plan into executable marketing programs across acquisition, settlement acceleration working cross-functionally with the Media, Analytics, and Creative teams.
Key job responsibilities
- 1. Own marketing strategy for accelerating customer acquisition for Amazon Now.
- 2. Define and execute cohort-level marketing programs for Prime & Settled, Non-Prime Settled, Unsettled and NAC segments with distinct messaging, media, and offer constructs.
- 3. Lead GTM and marketing for consumer-facing narratives and activations to drive acquisition & settlement.
- 4. Own the welcome offer roadmap (cashback + other programs to accelerate Now adoption amongst customers.
- 5. Create compelling strategic input docs (OP1/OP2, 3YF marketing inputs, investment cases) quantifying marketing contribution.