About this role
Chicken Farmers of Ontario's (CFO) team members are critical to CFO's success in providing high quality, high impact solutions to Ontario's chicken farmers, industry value chain stakeholders, and Ontario consumers. The Ontario chicken industry is one of the most successful supply-managed industries in the country and accounts for over $6.3 billion in overall economic activity in the province. CFO has a long-standing strategy of rewarding talent and experience which has been designed to attract, retain and motivate high performers and strategic thinkers.
At CFO, team members work collaboratively; enjoying competitive wages and benefits while immersed in a sustainable culture that stimulates leadership, accountability, excellence, collaboration and innovation. CFO is leading a trusted, prosperous, and sustainable chicken sector. Representing over 1,300 family farms in the province, CFO is responsible for a growing, profitable and sustainable chicken industry.
- Reporting to the Senior Manager, Corporate Communications and Public Affairs, the Communications Specialist develops clear, audience-focused content and supports communications, media relations, events and stakeholder engagements that advance Chicken Farmers of Ontario's (CFO) strategic and operational plans.
- KEY ACCOUNTABILITIESContent CurationUses superior writing skills to produce a variety of communications products to support farmer and stakeholder engagement, including the Annual Performance Report, key messages, web stories, scripts, news releases, briefing notes, presentations, and other written communicationsDevelops and implements communications strategies to disseminate operational, technical, policy and regulatory-related communication and content, and associated marketing materials, for farmers and stakeholder audiencesApplies plain language and storytelling techniques to communicate complex data and ideas through clear, persuasive writingUses knowledge of social media and emerging communication platforms to provide creative and strategic advice for internal and external communications including publications, websites, electronic communication, social media and video productionDevelops social media content and digital communications interaction on platforms such as Instagram and ontariochicken.ca to enhance communication with key audiences, in compliance with social media standards and CFO brand guidelinesManages and develops website content, including working with CFO subject matter experts to publish regular updates related to the chicken sector and programs areas, such as auditing, pricing, and allocation Stakeholder Relations and Event ManagementRegularly monitors traditional and social media, influencers, government channels, and stakeholder communications for political developments, commentary, risks, and opportunities and shares critical information with the Senior Manager, Corporate Communications & Public Affairs and other colleagues in a timely mannerUses superior event management skills to support CFO's events, including logistical coordination, advance preparation of communication materials and onsite support and implementationCultivates and maintains strong relationships with CFO leadership, farmers, and stakeholders in the Ontario agriculture and agri-food sectorImplements communications campaigns and events in support of CFO's social mission, as well as existing and emerging priorities of CFO Media Relations and MarketingResponds to media inquiries in a timely and professional manner, coordinating accurate, clear and consistent responses with internal subject-matter experts and leadershipProactively identifies and pitches compelling stories to media, cultivating relationships with journalists and supporting interview preparation and follow-upSupports the development and execution of creative, integrated marketing campaigns that align wit