About this role
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION Lead the effective and efficient activation of the Originals, Basketball, and Partnerships categories across the country/cluster, translating global brand direction into locally relevant Reason to Buy campaigns and key concepts in close alignment with Global Brand Activation and Business Unit teams.
KEY RESPONSIBILITIES
- Develop and manage the local brand marketing plan and activation calendar, integrating country commercial priorities and consumer insights.
- Lead local content development from briefing through production, securing alignment and approvals from Global Brand Activation and Business Unit teams as required.
- Develop strategic briefs and oversee the production of category-relevant key account and retail activations.
- Partner with Media Activation to define the media strategy and ensure integrated, effective campaign execution.
- Execute the MWB plan in line with the Brand Marketing Plan (BMP), ensuring timely delivery, budget discipline, and compliance with brand standards.
- Support local trade meetings by developing compelling, market-ready sell-in tools and materials.
- Drive Global-for-Local initiatives and collaborate with Business Units, Creation Center teams in Tokyo, Shanghai, and Germany, and Retail Marketing to deliver impactful activations in priority trading zones.
- Manage marketing inventory through ERP systems, optimizing stock levels and minimizing year-end inventory exposure.
- KPI’s: NPS (country, key city, key categories) Net Sales Full price sell through rate Compliance to MWB guidelines Monthly MWB accuracy vs. RFC LE ROMI Year-end Marketing Inventory level Agency performance management (annual evaluations)
KEY RELATIONSHIPS
- Country Planning & Media Activation, Culture Marketing, Retail Marketing , Digital Activation and Multi Business Activation Country BU (Originals, Basketball and Partnership) Global BA and BU (Activation Expert) External partners (Agencies , Partners ) KNOWLEDGE, SKILLS AND ABILITIES: High degree of knowledge of the full marketing mix ( contents creation, advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred) Ability to development local marketing strategies following global guidelines Marketing budget planning and management Strong presentation skill to internal and external stakeholders Advanced user of MS Office Experience in both, market and regional marketing organization preferred Copywriting skills are a plus Fluent in English Fluent in Korean preferred REQUISITE EDUCATION AND EXPERIENCE / MINIMUM
QUALIFICATIONS
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing At least 7 years’ experience in relevant Marketing fields Sales and /or Marketing experience