About this role
Job summary Barchester's marketing team has an exciting opportunity looking for a proactive and creative PR Executive to join the Brand Team. Working closely with the PR Manager, you'll play a key role in strengthening our reputation within local communities and supporting our care homes to drive commercial success. You'll be at the heart of our positive storytelling creating compelling PR content, supporting homes with media opportunities, and ensuring our brand shines across every channel. With strong communication skills, a keen eye for detail, and a passion for great customer service, you'll help us celebrate what makes Barchester exceptional. Hybrid working, with one day in the office day a week located in Finsbury Square, London NEED TO DO: Develop and deliver PR content that highlight the quality of our care services Create self-serve PR tools and guidance to help homes generate positive local coverage Manage positive media queries and coordinate filming opportunities Celebrate and amplify great press coverage across the business Maintain and optimise intranet content to support an intuitive user experience Promote care ratings, awards, business successes, brand initiatives, and our Charitable Foundation Leverage content that showcases what we want to be known for including our care services, Care & Life Enrichment framework, dining experience, and life enrichment Support PR activity for homes under construction or refurbishment Work with internal stakeholders to share content across multiple channels Collate and distribute daily press cuttings to key stakeholders Track and report on weekly and monthly coverage Maintain monthly trackers to keep Operations informed Analyse trends to identify successes and areas needing additional focus
Main duties of the job Barchester's marketing team is seeking a proactive and creative PR Executive to join the Brand Team. In this role, you will work closely with the PR Manager and play a significant part in enhancing our reputation within local communities. You will be involved in creating compelling PR content, assisting homes with media opportunities, and ensuring brand visibility across various channels. Key tasks include developing PR content that highlights the quality of our care services, creating tools to generate positive local coverage, managing media queries, coordinating filming opportunities, and promoting care ratings and business successes. The position offers hybrid working, with office attendance required one day a week at Finsbury Square, London. The role demands strong communication skills, attention to detail, a customer-focused mindset, and a passion for storytelling.
About us Barchester Healthcare is a renowned organisation in the healthcare sector, committed to delivering high-quality care services across its numerous care homes. The organisation prides itself on its strong reputation within the communities it serves. Barchester has been recognised as an outstanding employer, holding a two-star outstanding rating by Best Companies and ranking 11th among the top 20 Best Health & Social Care Companies to work for in the UK. Additionally, Barchester is ranked 14th in the Top 25 Best Big Companies to Work For in the UK. The company offers a supportive and empowered work environment, providing career development opportunities and a rewarding work atmosphere. Employees have access to various retail and leisure discounts, wellbeing support, and growth prospects within an encouraging team environment.
Job description Job responsibilities
Barchester's marketing team has an exciting opportunity looking for a proactive and creative PR Executive to join the Brand Team. Working closely with the PR Manager, you'll play a key role in strengthening our reputation within local communities and supporting our care homes to drive commercial success.
You'll be at the heart of our positive storytelling creating compelling PR content, supporting homes with media opportunities, and ensuring our brand shines across every channel. With strong communication skills, a keen eye for detail, and a passion for great customer service, you'll help us celebrate what makes Barchester exceptional.
Hybrid working, with one day in the office day a week located in Finsbury Square, London
NEED TO DO: Develop and deliver PR content that highlight the quality of our care services Create self-serve PR tools and guidance to help homes generate positive local coverage Manage positive media queries and coordinate filming opportunities Celebrate and amplify great press coverage across the business Maintain and optimise intranet content to support an intuitive user experience Promote care ratings, awards, business successes, brand initiatives, and our Charitable Foundation Leverage content that showcases what we want to be known for including our care services, Care & Life Enrichment framework, dining experience, and life enrichment Support PR activity for homes under construction or refurbishment Work with internal stakeholders to share content across multiple channels Collate and distribute daily press cuttings to key stakeholders Track and report on weekly and monthly coverage Maintain monthly trackers to keep Operations informed Analyse trends to identify successes and areas needing additional focus
NEED TO HAVE: Strong written and verbal communication skills High attention to detail A customer-focused mindset Ability to work at pace and manage multiple priorities A passion for storytelling and brand reputation
REWARDS PACKAGE: Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Person Specification
Qualifications Essential
Strong written and verbal communication skills, high attention to detail, a customer-focused mindset, ability to work at pace and manage multiple priorities, a passion for storytelling and brand reputation.
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details Employer name Barchester Healthcare
Address Barchester Healthcare
Islington
N19 3AY
Employer's website https://www.barchester.com/ (Opens in a new tab)