About this role
The Sr Director, Marketing is a strategic and operational leader responsible for driving demand generation, executing major marketing campaigns, and overseeing the marketing technology and revenue operations infrastructure. Combining growth-focused initiatives with rigorous operational execution, this role ensures that go-to-market (GTM) campaigns and marketing operations align with company-wide revenue goals. Leading a remote team, the Sr Director manages critical vendor relationships, oversees departmental budgets, and maintains strict brand governance across all external marketing deliverables.Key Responsibilities Demand Generation & Campaign Execution
• Translate overarching marketing strategies into actionable, cohesive demand generation campaigns that drive pipeline growth. • Lead business development and account-based marketing (ABM) initiatives to support customer acquisition and revenue goals. • Manage the execution of major organizational go-to-market (GTM) rollouts, ensuring alignment with sales objectives. Marketing Operations & Revenue Analytics
• Oversee revenue operations, establishing processes and metrics to track marketing performance and ROI across the customer lifecycle. • Manage and optimize the marketing technology stack, including platforms for outreach, intent data, and content analytics (e.g., Outreach, Demandbase, SEMRush, PathFactory). • Lead vendor evaluations, negotiate contracts, and manage software renewals to ensure system efficiency. Brand Governance & Product Communications
• Implement the governance model for client-facing product communications and marketing materials. • Review and approve external-facing content to ensure factual correctness, clarity, and strict alignment with Ansira brand standards. Budget, Procurement & Team Management
• Lead, mentor, and develop a remote team of marketing and operations professionals. • Own and manage the marketing operations budget, tracking Budget vs. Actuals (BVA) and overseeing the procurement process (e.g., generating POs, approving invoices). • Drive operational follow-through by assigning clear task ownership, implementing targeted follow-ups, and managing project timelines. Requirements
• Extensive leadership experience in B2B Marketing, Demand Generation, and Revenue Operations. • Proven track record of executing high-stakes marketing campaigns. • Deep expertise in marketing technology stacks (e.g., Outreach, Demandbase, SEMrush) and software vendor management. • Strong financial acumen with experience managing departmental budgets and procurement processes. • Exceptional project management, analytical, and strategic thinking capabilities. • Commitment to producing clear, jargon-free, and brand-compliant messaging.