About this role
Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At Leica Microsystems, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.
You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.
Shape the Future with Us!
At Leica Microsystems, we have been shaping the future for over 175 years with groundbreaking optical and digital solutions. With a culture rooted in customer focus, innovation, and teamwork, we lead the market in microscopy, imaging, and analysis, unveiling the invisible and empowering our customers to build a better, healthier world.
Joining Leica Microsystems means contributing to scientific discoveries and supporting surgeons in making critical decisions. Our advanced microscopes and AI-based image analysis solutions enable users to gain profound insights into development and engineering challenges. Here, you will work on meaningful projects alongside passionate colleagues, driving progress and pushing the boundaries of what’s possible.
Learn about the Danaher Business System which makes everything possible.
The Marketing Lead Development Specialist is responsible for Analyse lead and campaign data to measure the effectiveness of lead development initiatives, identify trends, and make data-driven recommendations for optimization and perform lead scoring to identify high-potential prospects based on predefined criteria.
This position reports to the Senior Manager, Marketing Operation and is part of the Marketing operation located in Bengaluru, India and will be an on-site role.
In this role, you will have the opportunity to:
Lead Nurturing: Collaborate with the marketing and sales teams to develop lead nurturing strategies and campaigns to engage and further qualify prospects who are not yet ready for sales handoff.
Lead Generation: Contribute to Lead generation by identifying and qualifying prospects besides Marketing Campaigns
Communication and Collaboration: Coordinate closely with the marketing and sales teams to facilitate seamless lead handoff, ensuring all necessary information is provided and documented.
Reporting: Generate regular reports on KPI including lead quality, conversion rates, and other relevant metrics to measure the effectiveness of marketing campaigns and identify areas for improvement. Present insights to the Marketing team
Process Improvement: Continuously evaluate and refine lead qualification processes and criteria including lead scoring, segmentation, and nurturing workflows to optimize lead conversion rates and enhance overall marketing and sales effectiveness.
The essential requirements of the job include:
- Bachelor of Science or Master of Science degree in a STEM discipline (Science, Technology, Engineering, or Mathematics), or equivalent.
- Experience: Minimum of 2 years of experience in CRM, Marketing, lead qualification, or related roles, in a Life Science, Medical or B2B environment.
- Strong Analytical Skills: Ability to analyse and interpret data, identify patterns, and make data-driven decisions to optimize lead qualification processes.
- Communication Skills: Excellent verbal and written communication skills to effectively interact with both internal teams and external prospects.
It would be a plus if you also possess previous experience in:
Proficiency in using CRM (Salesforce.com preferably) and marketing automation tools, as well as a good understanding of sales and Marketing intelligence and prospecting platform
Leica Microsystems, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.