About this role
Job summary Competitive Salary Plus Bonus + Car Allowance or Company Car Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support the 47 care homes across the South West Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels. Regular travel across South West / London. Required experience/qualifications: A background in sales, marketing, and/or communications Previous experience managing a high-performing sales team Confident in using various reporting processes Experience analysing market and financial data, and presenting conclusions Full UK driving licence Responsibilities: Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors Strategic input into enquiry generation across the division Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas Recruitment, induction, training, and retention of Customer Relationship Managers and Hom
Main duties of the job Barchester Healthcare is offering a competitive salary plus bonus, alongside a car allowance or company car, for the role of Divisional Sales and Marketing Manager. This role is crucial in supporting 47 care homes in the South West Division to boost occupancy and drive their commercial success. Ideal candidates should be passionate senior sales professionals who are self-motivated, creative, and possess excellent attention to detail. They should be capable of clearly communicating ideas and improvements at all levels. The role involves regular travel across the South West and London. Required experience includes a background in sales, marketing, and/or communications, previous experience managing a high-performing sales team, and competence in using various reporting processes. Candidates should also have experience in analyzing market and financial data, presenting conclusions, and must hold a full UK driving licence. Responsibilities encompass reviewing the business lines of each care home, strategic input into enquiry processes, and managing teams to oversee commercial performance. Additional responsibilities include recruitment and training within teams, along with ensuring occupancy growth in newly built homes, managing social media for 47 care homes, and promoting Barchester's ethos.
About us Barchester Healthcare is committed to providing excellent care and commercial success across its care homes. Known as the only healthcare provider accredited as one of the best companies to work for in the UK, Barchester ensures that the team is respected and contributions valued. It offers a supportive work environment with opportunities for career development and progression. With a focus on the South West Division, Barchester Healthcare has 47 care homes under its portfolio, each of which is supported to grow occupancy and improve commercial success. The employer emphasizes quality and customer experience and offers generous pay, bonuses, car allowances, and access to retail and leisure vouchers. Barchester also ensures continuous learning and development opportunities for its employees, fostering an empowering and rewarding workplace. The company endeavors to support its ambitious new build program, ensuring occupancy growth in newly opened homes and maintaining strong social media activities.
Job description Job responsibilities
Competitive Salary Plus Bonus + Car Allowance or Company Car
Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support the 47 care homes across the South West Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels.
Regular travel across South West / London.
Required experience/qualifications: A background in sales, marketing, and/or communications Previous experience managing a high-performing sales team Confident in using various reporting processes Experience analysing market and financial data, and presenting conclusions Full UK driving licence
Responsibilities: Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors Strategic input into enquiry generation across the division Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes Maintain a good awareness of the market opportunities across the division Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos Support Barchester's ambitious new build programme to ensure occupancy growth in newly opened homes Oversee social media activity for 47 care homes Demonstrate a clear focus on quality and customer experience
Rewards and Benefits: Generous salary Competitive car allowance Access to a range of retail and leisure vouchers Free learning and development opportunities
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
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Person Specification
Qualifications Essential
A background in sales, marketing, and/or communications; previous experience managing a high-performing sales team; confident in using various reporting processes; experience analyzing market and financial data, and presenting conclusions; full UK driving licence.
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details Employer name Barchester Healthcare
Address Barchester Healthcare
Ringwood
BH24 2DW
United Kingdom
Employer's website https://www.barchester.com/ (Opens in a new tab)