About this role
Job summary Barchester's marketing team has an exciting opportunity looking for a proactive and creative PR Executive to join the Brand Team. Working closely with the PR Manager, you'll play a key role in strengthening our reputation within local communities and supporting our care homes to drive commercial success. You'll be at the heart of our positive storytelling creating compelling PR content, supporting homes with media opportunities, and ensuring our brand shines across every channel. With strong communication skills, a keen eye for detail, and a passion for great customer service, you'll help us celebrate what makes Barchester exceptional. Hybrid working, with one day in the office day a week located in Finsbury Square, London NEED TO DO: Develop and deliver PR content that highlight the quality of our care services Create self-serve PR tools and guidance to help homes generate positive local coverage Manage positive media queries and coordinate filming opportunities Celebrate and amplify great press coverage across the business Maintain and optimise intranet content to support an intuitive user experience Promote care ratings, awards, business successes, brand initiatives, and our Charitable Foundation Leverage content that showcases what we want to be known for including our care services, Care & Life Enrichment framework, dining experience, and life enrichment Support PR activity for homes under construction or refurbishment Work with internal stakeholders to share content across multiple channels Collate and distribute daily press cuttings to key stakeholders Track and report on weekly and monthly coverage Maintain monthly trackers to keep Operations informed Analyse trends to identify successes and areas needing additional focus
Main duties of the job Barchester's marketing team is looking for a proactive and creative PR Executive to join the Brand Team. You'll work closely with the PR Manager to enhance our reputation in local communities and support our care homes in achieving commercial success. The role involves creating compelling PR content, supporting homes with media opportunities, and ensuring our brand shines across every channel. You will develop PR content to highlight the quality of our care services, create self-serve PR tools, manage media queries, and coordinate filming opportunities. You'll also celebrate and amplify press coverage across the business, maintain and optimize intranet content, and promote care ratings, awards, and business successes. The role requires strong communication skills, attention to detail, a customer-focused mindset, ability to manage multiple priorities, and a passion for storytelling. Barchester offers hybrid working with one office day per week in Finsbury Square, London, a range of retail and leisure discounts, wellbeing support, and career development opportunities.
About us Barchester Healthcare is a leading provider of high-quality care services in the UK, offering a wide range of residential and nursing care services to support individuals in achieving their best quality of life. With a commitment to excellence, Barchester Healthcare operates a plethora of care homes and hospitals across the country, emphasizing the importance of individual care plans tailored to the needs of each resident. The organization takes pride in its dedicated team of professionals who are passionate about delivering exceptional care and enhancing the well-being of residents. Barchester Healthcare has been recognized for its outstanding service levels, receiving accolades such as a two-star outstanding rating by Best Companies, and ranking 11th in the top 20 Best Health & Social Care Companies to work for in the UK. This recognition highlights Barchester's commitment to fostering a supportive and rewarding work environment, with ample opportunities for career progression and professional development.
Job description Job responsibilities
Barchester's marketing team has an exciting opportunity looking for a proactive and creative PR Executive to join the Brand Team. Working closely with the PR Manager, you'll play a key role in strengthening our reputation within local communities and supporting our care homes to drive commercial success.
You'll be at the heart of our positive storytelling creating compelling PR content, supporting homes with media opportunities, and ensuring our brand shines across every channel. With strong communication skills, a keen eye for detail, and a passion for great customer service, you'll help us celebrate what makes Barchester exceptional.
Hybrid working, with one day in the office day a week located in Finsbury Square, London
NEED TO DO: Develop and deliver PR content that highlight the quality of our care services Create self-serve PR tools and guidance to help homes generate positive local coverage Manage positive media queries and coordinate filming opportunities Celebrate and amplify great press coverage across the business Maintain and optimise intranet content to support an intuitive user experience Promote care ratings, awards, business successes, brand initiatives, and our Charitable Foundation Leverage content that showcases what we want to be known for including our care services, Care & Life Enrichment framework, dining experience, and life enrichment Support PR activity for homes under construction or refurbishment Work with internal stakeholders to share content across multiple channels Collate and distribute daily press cuttings to key stakeholders Track and report on weekly and monthly coverage Maintain monthly trackers to keep Operations informed Analyse trends to identify successes and areas needing additional focus
NEED TO HAVE: Strong written and verbal communication skills High attention to detail A customer-focused mindset Ability to work at pace and manage multiple priorities A passion for storytelling and brand reputation
REWARDS PACKAGE: Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Person Specification
Qualifications Essential
Strong written and verbal communication skills, high attention to detail, a customer-focused mindset, ability to work at pace and manage multiple priorities, a passion for storytelling and brand reputation.
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details Employer name Barchester Healthcare
Address Barchester Healthcare
Wimbledon
SW19 8LR
Employer's website https://www.barchester.com/ (Opens in a new tab)