About this role
Job Description
The Coordinator for External Operations is responsible for day-to-day responsibilities for the organization, implementation, and direction of the Athletic Department's External Affairs, with primary responsibilities to lead and direct the athletic department’s corporate partnerships, marketing, public relations, advertising, licensing, branding, promotions, major gifts, endowment program, and alumni relationships.
Duties/Responsibilities
- Manages External Operations regarding Corporate Sponsorships and events
- Identifies strategies and opportunities to secure new revenue for the Department of Athletics. Recommends changes & improvements to processes, objectives, and goals based on evaluation of completed programs to dramatically increase engagement & participation & maximize & ensure most effective & efficient use of resources.
- Work in collaboration with the Director in setting short-term and long-term communication strategies that reach all key levels of constituents to include alumni, donors, and sponsors.
- Develop new sponsorship opportunities through networking, building relationships, and community engagement.
- Oversee all corporate sponsorship and serve as the primary liaison for athletics-based licensing agreements and trademark usage. Under the direction of the Athletic Director, oversee all advertising agreements and maintain current contracts of all agreements and sponsorships with a primary focus on Athletic sponsorship and sales.
- Develop and implement marketing strategies and promotions to enhance the image and create and increase brand awareness and game attendance for The University of Alabama in Huntsville Athletics.
- Work in collaboration with the Director in creating, developing, and maintaining strong relationships with current and potential donors. Focus on and craft cultivation, solicitation, and stewardship of donors who desire active engagement as fundraising volunteers; solicitation of leadership annual gifts through one-on-one solicitation visits; execution of discovery visits for major gift qualification, and manage a portfolio of major gift and discovery prospects for athletics.
- Works closely with colleagues in University Development and Alumni Relations in providing philanthropic support for all funds, fundraising, scholarships, and major gift initiatives, achieving the Athletic department and University sponsorship goals, including collaboration on marketing materials for University athletic gift opportunities.
- Develop and implement Marketing Strategies and promotions to enhance the image and create brand awareness.
- Oversee external components of marketing, special events, community engagement, game environment, season tickets, corporate partnerships, and various UAH Athletic Funds.
- Serve as a game day manager and ensure the safety of all game operations and home events, monitoring ticket sales and distribution, filming, and marketing promotions.
- Ensure appropriate administrative coverage and compliance with governing rules of various athletic associations at various levels in accordance with any NCAA rules and University policy, guidelines, and procedures.
- Maintain knowledge, awareness, and compliance of digital accessibility and digitally accessible materials in accordance with FLC standards, the Americans with Disabilities Act (ADA), and Section 508.
- Work closely with colleagues in the University Alumni Relations and Marketing and Communications Department to better serve, promote, and inform our internal and external constituents and the campus community.
- Work closely with the Director in monitoring and managing the assigned budget.
- Research, collect, compile, and analyze data; create and prepare reports as requested.
- Manage events for External Operations and special events. Serve as primary contact, provide information, and respond to requests and inquiries. Train and supervise game event staff and volunteers to ensure consistency of service standards across all events.
- Assist Athletic Administrators in improving public relations and marketing opportunities for the department.
- Oversee tracking earned and social media efforts and provide analytics to determine effectiveness and ensure accountability.
- Perform other duties as assigned.
Minimum Requirements
- Bachelor’s degree (B.A. or B.S.) from an accredited four-year college or university in a related field is required.
- 1 - 3 years of full-time verifiable work experience
- Knowledge and experience with Microsoft Office Suite.
- Must have excellent interpersonal, verbal, and communication skills.
- Must have a valid driver’s ID.
- Must be able to work flexible hours, nights, and weekend hours.
Preferred Qualifications
- Master’s degree preferred.
- 1 or more years of experience in an NCAA institution in a revenue-generating role is desired.
- Previous experience in a University setting is preferred.
- Experience in corporate sponsorships, fundraising, public relations, marketing, and event management is strongly preferred.
Required Experience
- 1 - 3 years of full-time verifiable work experience
Preferred Experience
- Master’s degree preferred.
- 1 or more years of experience in an NCAA institution in a revenue-generating role is desired.
- Previous experience in a University setting is preferred.
- Experience in corporate sponsorships, fundraising, public relations, marketing, and event management is strongly preferred
Required Skills
- Knowledge and experience with Microsoft Office Suite.
- Must have excellent interpersonal, verbal, and communication skills.
- Must have a valid driver’s ID.
- Must be able to work flexible hours, nights, and weekend hours.
Preferred Skills
- Master’s degree preferred.
- 1 or more years of experience in an NCAA institution in a revenue-generating role is desired.
- Previous experience in a University setting is preferred.
- Experience in corporate sponsorships, fundraising, public relations, marketing, and event management is strongly preferred.