About this role
Summary: The primary responsibility of the Digital Strategy Lead- Banking is to originate and manage all inbound digital sales leads and contacts as they travel through the digital sales funnel. Additionally, the Digital Strategy Lead will be responsible for managing the social media channels for the subsidiary/subsidiaries that he/she is assigned to. Key Accountabilities: Digital Customer Acquisition:
- Generates digital sales leads for the companies assigned, through implementation of digital sales funnels including digital marketing, digital ads and content marketing.
- Manages the lead management system and lead capture tools.
- Participates with various stakeholders (Web developers, IT Systems, CRM Specialists, etc.) in the design and implementation of digital customer interfaces across the companies including core systems, CSR systems and other client-facing digital assets.
Strategy
- Implements the digital media and content strategy in coordination with Marketing team and stakeholders across the companies to ensure its effectiveness.
- Aligns the Sectors’ overarching strategic business and marketing plans with a digital strategy to drive market growth and engagement whilst providing service, solutions, utility and added value to clients.
- Manages the Corporation’s digital team, media strategies, and activities on all digital media platforms.
- Analyzes and develops strategies from online data analytics, reports and insights.
- Ensures the budget for digital strategy is effectively managed and maintained with the Marketing department’s overall budget.
- Collaborates with cross-functional teams to drive digital transformation across the insurance.
Reporting
- Prepares monthly reporting of sales progress across all channels including ROI, profitability, missed opportunities, areas of improvement and challenges.
- Tracks, monitors and analyzes the performance of digital projects and campaigns to ensure profitability, engagement and effectiveness.
Digital Reputation Management
- Works with the Marketing team to provide insights and advise on digital reputation management risks, strategy and planning.
- Ensures reputational risks and major issues are escalated but accompanied by potential solutions.
Digital & Social Media
- Drives the overarching digital and social media strategy for the banking sector, aligning channel ecosystem objectives with broader corporate and business growth goals.
- Architects and oversees content frameworks while establishing key performance indicators (KPIs) to analyze performance trends, optimize ROI, and deliver actionable business intelligence.
- T ransforms event touchpoints and corporate milestones into comprehensive digital campaigns, directing content capture strategies to maximize brand equity, audience engagement, and cross-channel impact.
People Management
- Provides training to relevant teams on the use of digital tools.
- Educates the company on digital media best-practices by staying abreast of same and actively bringing new ideas to the forefront.
Education, Qualifications & Experience
- Bachelor's Degree in Marketing, Communication, or similar field
- Masters would be an asset
- Google certified
- Facebook certified/experienced
- Other digital marketing / advertising / strategy qualifications
- Content creation abilities an asset
- Microsoft Office Suite and essential software
- Google certification
- Facebook certification
- Other digital marketing / advertising / strategy qualifications
- 5 years working in Digital Strategy, Digital Marketing or Digital Customer Acquisition role
- Previous experience building relationship and growing existing business accounts
- At least 1 year creating and managing Google ads and analytics
- At least 1 year experience managing social media platforms