About this role
External Job Description Key Responsibilities Serves as the group's central digital brand function for the group and as support for multiple business units, translating groups established brand equity into platform-native content formats. Runs an always-on content operation via managed agency partnerships — briefing, quality-gating, and shipping content across LinkedIn (professional/B2B recall) and short-form video (younger-audience recall) on behalf of the businesses it supports. Monitors platform and cultural trends in real time and builds a rapid-response capability to participate in relevant moments within the brand's risk tolerance.
Partners with Corporate Communications and HR/Employer Brand leadership to ensure a single coherent narrative spans external brand content and internal-facing communication (leadership visibility, employee stories, culture signals). Experience Range 6–10 years, with a bias toward the lower end for candidates who have already run multi-brand or multi-client content operations (agency-side experience counts). Competencies Content Creation Corporate Communication Social Media Campaign Management