About this role
Do you want to take responsibility and make a difference with your work? With your expertise, we can achieve great goals together. We are WACKER - Reliable. Determined. Ambitious. As one of the world's most research-intensive chemical companies, we've been making countless products that are an integral part of your everyday life possible for over 100 years. From vegan food to resource-efficient buildings to solar cells, we develop sustainable solutions that change the future. To strengthen our team in Shanghai , we are looking for you as a(n) Marketing Manager . Job
Responsibilities
- Compelling and executable Marketing Plan incl. situational analysis, S.T.P., value proposition. 4P mix, differentiated approach and strategic purposes among Growth, Core and Focused market segments.
- Effective communication with stakeholders and peers incl. sales, TS, R&D, supply chain, Operation to implement and deliver solid results.
- Manage innovation portfolio with good quality (expected margin%, success rates) and quantity (project/ideas #) to drive sustainable profitable growth of BT.
- Early performance indicators incl. relevant opportunity pipeline, key customer satisfaction/projects; lagers incl. revenue, CMI, CM2 (%, $), market shares.
- Daily business operation, such as pricing management, new product promotion, joint channel development, Marcom plan and implementation.
Qualifications Required
- Bachelor’s degree or above; MBA preferred, with at least 5 years of marketing experience.
- Very strong business logic, critical thinking, not simply follow the crowd, rely on data/facts but not drawn in the data. Output valuable insights.
- Business acumen, comfortable with incomplete picture, make quality business decisions based on 60-80% clarity.
- Gut to say "no", against peers pressure, but still strong collaborative spirit for team interest.
- Strong communication and influencing skills, coordinating virtual team cross functions i.e. sales and technical service; lead naturally without position power.
- Experience in related applications preferred.
- External market mindset, not internal product mindset; solid track records in B2B specialty business as marketing role preferred.
- Excellent English both written and orally, strong capability to present and pitch in public.
- Flexible to go business travel domestically and overseas.
As an international company, we welcome the diversity of people. We consciously promote equal opportunities and a diverse, inclusive culture in our teams - this is what makes us successful. We look forward to receiving your application! Reference code: 31848