About this role
[What the role is]
Drive NAC's brand positioning and audience engagement through industry marketing campaigns, campaign performance optimisation, strategic NAC corp social media management, and NAC corp website management. The Manager/Senior Manager leads marketing initiatives that connect NAC with both industry partners and audiences, delivering measurable results in support of NAC's strategic objectives.
[What you will be working on]
Consumer marketing campaigns
- Plan and implement integrated consumer campaigns using audience-development insights and frameworks.
- Coordinate creative, media and social agencies
- Apply audience-centric strategies across campaign touchpoints.
Industry marketing and counsel
- Advise internal teams and external partners on campaigns, messaging and NAC corporate brand application.
- Review materials, align creative direction and develop co-marketing toolkits or guidelines where useful.
Corporate website management
- Oversee content governance, site performance, updates and technical improvements.
- Analyse top pages, search terms and traffic sources, and translate insights into content and SEO improvements.
- Lead the annual website content audit.
[What we are looking for]
- Passion for Singapore’s arts and cultural landscape.
- Minimum 4 years of relevant marketing experience with demonstrated results.
- Experience developing integrated marketing strategies across industry partners and public audiences.
- Hands-on experience managing organisational websites, including content governance, SEO and web-development vendors.
- Strong stakeholder management and communication skills.
- Able to work hands-on and responsively in a fast-paced, small-team environment.
Functional Competencies req for the role
- Brand Strategy & Management
- Marketing Communications Strategy
- Content Creation & Curation
- Programme Implementation
- Contract Management