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Job Description
Area Sales ExecutiveResponsible for driving sales growth, strengthening distribution and market execution, managing channel relationships, and developing team capabilities to achieve business objectives. Focused on sales performance, market expansion, operational efficiency, and effective team management. Sales Delivery & Business Performance
Drive achievement of primary and secondary sales targets for the assigned territory
Break down monthly targets into actionable plans for distributors and team members
Monitor sales performance regularly and take corrective actions to address gaps
Ensure timely and accurate forecasting, billing, and collections within the area
Distribution & Market Execution
Expand and strengthen distribution network to improve numeric and weighted reach
Ensure product availability, stock norms, and effective servicing across outlets
Drive visibility, merchandising, and execution of trade schemes in the market
Monitor competitor activities and implement counter-strategies to protect and grow market share.
Team Management & Capability Development
Lead, coach, and develop ASOs to enhance productivity, coverage, and execution quality
Conduct regular joint field work to improve selling effectiveness and on-ground execution
Set clear performance expectations and support team members in achieving their targets
Drive engagement, discipline, and timely reporting within the team
Channel & Stakeholder Management
Build and maintain strong relationships with distributors, retailers, and key channel partners
Ensure efficient distributor operations including billing, collections, and ROI management
Resolve market issues, customer complaints, and operational challenges in a timely manner
Collaborate with internal stakeholders to ensure smooth execution of business plans and initiatives