About this role
Job summary As a Sales Coach, you will play a pivotal role in increasing occupancy across our Barchester Healthcare services by delivering high-quality learning solutions that strengthen sales capability at every stage of the customer journey. You'll immerse yourself in how families choose care, identify barriers to conversion, and design training that turns missed opportunities into confident, consistent sales success. NEED TO DO: Enquiry-to-admission insight - immerse yourself in current practices and results Training needs analysis to identify gaps and propose commercially focused programmes Identify key conversion points and build learning that maximises occupancy Review mystery shopping and insight data to shape performance-boosting interventions Support new builds and refurbished homes to achieve rapid commercial success Become fully versed in Customer Experience, Resident Experience and Life Enrichment t
Main duties of the job As a Sales Coach, you will be responsible for enhancing sales capabilities to increase occupancy in Barchester Healthcare services. You'll develop learning solutions throughout the customer journey by analyzing how families choose care and identifying conversion barriers. Key tasks include reviewing current practices, conducting training needs analysis, identifying conversion points, and designing effective training. Your work includes developing structured learning and using varied methodologies for impactful training delivery. You will collaborate closely with sales and marketing managers, support new builds, and provide one-to-one coaching. Part of your role is improving product knowledge and aligning training materials with the Barchester brand. Youll travel nationally to deliver learning programs, implement modules on digital platforms, and maintain records to statutory standards. Continuous content and delivery refinement is required.
About us Barchester Healthcare is one of the UKs leading healthcare providers, offering a wide range of services, from residential and nursing care to more specialized services, throughout the UK. The company prides itself in delivering the highest quality of care and support to an array of individuals, including the elderly and those with complex care needs. Barchester Healthcare operates with a focus on personalized care, ensuring that the needs of each resident are met in a compassionate and professional manner. By integrating modern healthcare methodologies and practices, Barchester Healthcare maintains a strong presence in the healthcare industry, continuously expanding its services. To achieve this, Barchester invests in staff training and development, building a workforce that is both skilled and dedicated. The role of a Sales Coach is integral to maintaining and growing occupancy across their many facilities, ensuring the companys continued success and reputation for excellence.
Job description Job responsibilities
As a Sales Coach, you will play a pivotal role in increasing occupancy across our Barchester Healthcare services by delivering high-quality learning solutions that strengthen sales capability at every stage of the customer journey. You'll immerse yourself in how families choose care, identify barriers to conversion, and design training that turns missed opportunities into confident, consistent sales success.
NEED TO DO:
Enquiry-to-admission insight - immerse yourself in current practices and results
Training needs analysis to identify gaps and propose commercially focused programmes
Identify key conversion points and build learning that maximises occupancy
Review mystery shopping and insight data to shape performance-boosting interventions
Support new builds and refurbished homes to achieve rapid commercial success
Become fully versed in Customer Experience, Resident Experience and Life Enrichment to spot missed opportunities
Create a suite of training materials aligned to Barchester's brand and L&D framework
Develop structured learning that enhances both technical knowledge and sales skill
Use a wide range of learning methodologies to deliver impactful, innovative training
Offer blended delivery -digital, face-to-face, in-home coaching and more
Travel nationally to deliver learning where it's needed most
Build effective learning environments with the right tools and systems
Prepare and deliver high-quality sessions that inspire confidence and capability
Implement modules on our Digital Learning Platform and future HRIS
Plan and communicate training schedules across homes, regions and divisions
Continuously refine and improve training content and delivery
Deliver dynamic presentations and coaching that motivate and empower leaders
Provide one-to-one coaching to strengthen sales confidence and consistency
Enhance product knowledge, refine sales processes and ensure consistent messaging
Act as a role model for exceptional sales and customer experience behaviours
Maintain your own development plan to stay ahead of modern sales techniques
Use varied evaluation methods to measure impact and refine learning
Work closely with Divisional Sales & Marketing Managers and Regional Directors
Collaborate with senior leaders, product and marketing teams to support sales growth
Maintain an engaging Sales Training area on the Digital Learning Platform
Observe practice in homes, report findings and recommend improvements
Align with L&D quality assurance to enhance training effectiveness
Maintain accurate digital training records aligned to statutory and mandatory requirements
Store documentation clearly and consistently
Monitor completion rates and provide regular reports to leaders
Ensure all supporting e-learning and system training is completed
NEED TO HAVE:
Proven experience in L&D with a strong sales and commercial focus
Demonstrable success improving performance through learning interventions
Experience delivering competency-based learning and coaching
Strong understanding of best-in-class sales and customer experience practices
Excellent stakeholder management and cross-functional collaboration
Skilled in digital learning and blended delivery
Creative, commercially minded and results-driven
Full UK driving licence and willingness to travel nationally
REWARDS PACKAGE: Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team
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Person Specification
Qualifications Essential
Proven experience in L&D with a strong sales and commercial focus, demonstrable success improving performance through learning interventions, experience delivering competency-based learning and coaching, strong understanding of best-in-class sales and customer experience practices, excellent stakeholder management and collaboration skills, proficient in digital learning and blended delivery, creative and results-driven, full UK driving licence and willingness to travel nationally.
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details Employer name Barchester Healthcare
Address Barchester Healthcare
London
EC2A 1AS
United Kingdom
Employer's website https://www.barchester.com/ (Opens in a new tab)