About this role
Zinc’s marketing function is building toward a world-class demand engine. As we push beyond the UK, we want to reach our ICP in the ways they want to be reached, across a range of paid media channels, and turn that attention into pipeline (not just clicks and impressions). 📈 This role owns that.
- You’ll sit within the Demand Generation team, reporting into the Senior Demand Generation Lead, and working closely with Social, Content, Creative, Sales and the wider commercial team.
- You’ll run paid media across LinkedIn (our primary channel), Meta and emerging paid channels, driving lead generation, demand generation, pipeline growth, brand awareness and account-based marketing.
- You’ll be accountable for what paid delivers in HubSpot and Dreamdata (leads, MQLs, pipeline and revenue), not just what the platforms report. 🚚 This is a hands-on IC role.
- You’ll build, launch, test and optimise campaigns yourself, and own the strategy behind them. ⚡️ ⚡️📆⭐️(Please find full interview process listed in the Job description on our website - including timelines) ⚡️⭐️ Paid social campaign management: Planning, building and launching campaigns, predominantly on LinkedIn with a lighter touch on Meta, across campaign objectives and audiences.
- Leading activity across the full funnel, balancing brand, consideration and retargeting, in the UK and as we expand globally. 🧑💼 Strategy and budget ownership: Owning the paid social strategy, set against marketing objectives and commercial targets.
- Managing budgets, pacing and forecasting, and making data-led recommendations to the Senior Demand Gen Lead to improve performance and ROI. 📊 Optimisation and testing: Running regular A/B tests across ad types, audiences, messaging, creative and landing pages, guided by a structured testing roadmap.
- Making fast pause/scale calls from the data. 🧪 Emerging channels: Identifying and recommending new channels to test (e.g. Reddit ads, ChatGPT ads, G2 ads) and running pilots from a scoped test plan through to a clear scale or kill decision.
- Reporting openly on the results and limitations of each so we can make informed investment decisions.
- Reporting and analysis: Producing monthly paid reports covering spend, pipeline, and ROAS, using HubSpot and Dreamdata to show what’s driving Leads, MQLs, SQLs and revenue.
- Giving marketing leadership clear readouts with recommendations, not just numbers.
- Owning the tagging framework (UTMs, tracking pixels, GA4, HubSpot integration), including its accuracy and maintenance. 🧑🔧 Cross-functional collaboration: Working closely with marketing and the commercial teams to ensure paid activity isn’t siloed.
- Partnering with the Social Media Manager and Creative team to produce performance-led assets at a steady cadence and avoid creative fatigue, and aligning on a thought leadership approach that carries high-performing organic content into paid and vice versa. 👯