Performance Creative & Social Specialist @ Thorne

At Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage.

The Performance Creative & Social Specialist plays an important role in growing Thorne's paid and organic social media programs through data-informed creative development, content execution, and performance analysis. Positioned at the intersection of social media, creative strategy, and performance marketing, this role helps ensure Thorne's digital channels are consistently supported by fresh, engaging, and high-performing content. Working closely with the Growth, Creative, and Partnerships & Influencer Marketing teams, the Performance Creative & Social Specialist supports the development of paid social creative, contributes to organic social media planning, and translates campaign performance insights into actionable creative opportunities. This position helps connect creative strategy with measurable business outcomes by identifying successful content approaches, supporting structured creative testing, and continuously refining messaging and creative concepts.

The ideal candidate is a digitally savvy, highly organized, and creatively curious marketing professional with a strong understanding of social media platforms, emerging content trends, and performance-driven marketing. This individual combines compelling copywriting and creative thinking with analytical curiosity, strong project management skills, and an eagerness to understand how creative decisions influence engagement, conversion, and business growth. This position offers the opportunity to contribute across both paid and organic social channels while developing expertise in creative testing, performance marketing, content strategy, and cross-functional campaign execution.

• Paid Social Creative Development & Execution Support the development and execution of paid social creative assets across Meta, TikTok, YouTube, Reddit, and other emerging digital platforms.
• Develop and adapt advertising copy, messaging variations, hooks, headlines, and creative concepts aligned with campaign objectives and target audiences.
• Support the development and maintenance of a creative testing roadmap to ensure a consistent pipeline of new concepts, formats, messaging angles, and content variations.
• Assist in creating clear, actionable creative briefs that communicate campaign objectives, audience insights, key messages, creative requirements, and testing priorities.
• Partner closely with the Growth team to understand which creative assets drive results and identify opportunities for optimization and future testing.
• Evaluate high-performing and underperforming creative to identify trends, patterns, insights, and opportunities for new concepts or iterations.
• Upload, organize, and maintain creative assets within advertising platforms, ensuring accurate labeling, documentation, and alignment with campaign timelines and testing plans.
• Manage creative asset libraries, testing trackers, and campaign documentation to support efficient execution, reporting, and knowledge sharing.
• Serve as a key connection between Creative and Growth teams, translating campaign goals and performance insights into actionable creative feedback, briefs, and testing opportunities.
• Collaborate with the Partnerships & Influencer Marketing team to communicate content needs, creative performance insights, and refresh opportunities.
• Support the ongoing development and optimization of creator-generated content for paid social testing and campaign performance.
• Organic Social Media & Content Support Support the planning, coordination, scheduling, and publishing of organic content across Thorne's owned social media channels.
• Collaborate with internal marketing partners to ensure organic social content aligns with brand messaging, campaign priorities, and broader marketing objectives.
• Help maintain organized content calendars and coordinate creative assets, copy, and publishing timelines.
• Support community engagement and social listening initiatives as needed.
• Monitor emerging platform features, content formats, audience behaviors, and social media trends to identify opportunities for relevant content.
• Contribute ideas for engaging organic content, social storytelling, and platform-specific creative approaches.
• Participate in occasional travel to support social media content capture, brand events, creator partnerships, and other marketing initiatives.
• Creative Strategy, Research & Insights Conduct ongoing research into customer behaviors, competitor activities, industry trends, emerging platforms, and evolving social media formats.
• Maintain an organized library of creative inspiration, competitor examples, successful campaigns, and high-performing content concepts.
• Contribute ideas for new creative angles, messaging frameworks, content series, advertising hooks, and campaign concepts.
• Translate creative performance data into actionable recommendations that improve engagement, conversion, and overall creative effectiveness.

Identify opportunities to adapt successful creative concepts across platforms, audiences, and campaign objectives. Collaborate with Growth and Creative partners to connect audience insights and campaign learnings with future creative development. Support the creation of repeatable processes for creative testing, performance analysis, optimization, and knowledge sharing. Leverage AI and emerging marketing technologies to enhance creative ideation, research, content development, and workflow efficiency.

Performance Reporting & Analysis Monitor and evaluate key creative performance metrics, including engagement rate, click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS). Assist in developing weekly and monthly creative performance reports highlighting trends, learnings, and optimization opportunities. Analyze creative performance across paid social platforms to identify successful messaging, formats, hooks, and content approaches.

Partner with the Growth team to understand how creative performance contributes to broader marketing and business objectives. Help maintain accurate creative testing documentation, performance trackers, and campaign reporting materials. Translate analytical findings into clear, practical recommendations for future creative development and testing. Support continuous improvement of creative reporting processes and the communication of performance insights across marketing teams.

Cross-Functional Collaboration & Marketing Execution Collaborate with Growth, Creative, Digital and Social Media, and Partnerships & Influencer Marketing teams to support integrated marketing initiatives. Coordinate creative requirements, asset development, content delivery, and campaign timelines across internal stakeholders. Communicate project updates, creative feedback, performance insights, and potential execution challenges clearly and proactively. Manage multiple creative requests, content initiatives, and testing priorities while maintaining accuracy and meeting established deadlines.

Support efficient workflows between creative development, campaign execution, performance analysis, and optimization. Identify opportunities to improve creative production processes, team collaboration, and content organization. Stay informed about emerging digital marketing tools, social media trends, and creative best practices.