About this role
At Mad Fish Digital, our mission is to create breakthrough experiences for our employees and clients. Having recently joined forces with advertising agency Grady Britton, our combined expertise unites brand, creative, PR, media, and performance marketing services under one roof. Together, we help ambitious brands build genuine connections that drive sustained growth.
We're looking for an Account Director to join our team—a collaborative partner who brings clarity and curiosity to every interaction, and who’s ready to tackle the adventure ahead with us. As we continue building our integrated agency, you’ll play a key role in strengthening client partnerships, connecting teams and capabilities, and ultimately, helping our business flourish. As Account Director, you’ll champion the growth and long-term success of our client partnerships. You’ll act as a trusted advisor to clients, helping them navigate market shifts, discover new opportunities, and elevate their brands.
From brand strategy to omni-channel marketing campaigns, you’ll speak credibly to our full range of services, ensuring that our efforts reflect our clients’ core business goals. You’ll manage account health and profitability, anticipate risks and opportunities, and advocate for both clients and teams. In partnership with our production team, you’ll create the conditions for delivering breakthrough experiences that position our agency as a key extension of our client’s team.
- Client Leadership: Build and maintain trusted relationships with senior and executive client stakeholders, driving impact through demonstrating a deep understanding of their business, audience, and challenges that positions the agency as a seamless extension of their in-house creative and marketing teams.
- Partner with stakeholders to understand business pain points, identify blind spots, and unlock new opportunities.
- Integrated Marketing Expertise: Bring a deep understanding of integrated marketing disciplines, brand strategy, and industry best practices to connect services and deliver cohesive client solutions.
- Apply your knowledge of marketing trends, emerging technologies, and best practices across brand, creative, media, and performance marketing to identify opportunities that improve client outcomes.
- Account Health: Translate performance data into compelling recommendations for both marketing and executive-level client stakeholders.
- Maintain visibility into the health of each account and its major workstreams, ensuring client expectations, agency commitments, and delivery plans stay aligned.
- Partner with Account Leads and Producers to address risks, resolve escalations, and deftly navigate conversations on value, impact, and growth strategies with stakeholders.
- Account Growth: Partner with Creative, Channel, and Production experts to identify new opportunities that align client budgets and goals to integrated service strategies.
- Develop and pitch marketing plans, proposals, and SOWs that effectively communicate our value and align stakeholder expectations.
- Revenue & Performance: Set and deliver against clear KPIs for your accounts, proactively reporting on performance, risks, and results to the Head of Client Services.
- Own revenue projections, account profitability, and scope management.
- Cross-functional Collaboration: Partner with Creative and Channel leaders to tailor our service strategies to each client’s scope and budget.
- Leverage brand research and campaign performance data to provide conclusive narratives and actionable insights for client teams.
- Team Leadership: Mentor team members and support hiring efforts as our business grows.
- Foster an enthusiastic, inclusive, and solutions-oriented team environment.