Growth Marketing Manager @ Centellic

Centellic is seeking a Growth Marketing Manager to drive demand generation, subscriber acquisition and growth across our portfolio of subscription products and specialist legal intelligence solutions. This role combines campaign execution, content marketing, marketing automation and conversion optimisation. You’ll bring experience from a SaaS, digital subscription or recurring-revenue business, with an understanding of how to use free and freemium content, trials and product engagement to convert audiences into paid subscribers. You’ll work closely with Product Marketing, Product, Editorial, Sales and Digital to develop campaigns that generate qualified leads, increase engagement and drive subscription revenue.

• Lead Generation & Subscription Growth Plan and execute lead generation and subscriber acquisition campaigns across Law.com products.
• Develop multi-touch campaigns across email, content, webinars, paid channels and website experiences.
• Build audience segments and targeting strategies based on customer profile, behaviour and engagement.
• Develop strategies to move audiences from free/freemium content and registered experiences towards paid subscriptions.
• Analyse campaign and funnel performance to improve engagement, conversion and subscription growth.
• Marketing Automation & Lifecycle Marketing Design and optimise automated email programmes, nurture tracks and engagement workflows.
• Develop prospect journeys based on behavioural signals, engagement and lifecycle stage.
• Use lead scoring, segmentation and profiling to deliver more relevant communications.
• Identify opportunities to improve acquisition, activation, conversion and re-engagement.
• Content & Messaging Research, write and develop compelling emails, landing pages, campaign assets and promotional content.
• Work with Product Marketing and Product to refine value propositions and messaging.
• Translate complex legal and business topics into engaging content that drives action.
• Use free and premium content strategically to demonstrate value and encourage registration, engagement and subscription.
• Website, Search & Conversion Optimisation Optimise websites and landing pages to improve visitor-to-lead and free-to-paid conversion.
• Use performance data, testing and customer insight to improve user journeys and conversion points.
• Support SEO, GEO and LLM/AI discoverability initiatives to increase organic visibility and audience acquisition.
• Identify opportunities for personalisation and improved digital experiences.