About this role
Job summary As a Sales Coach, you will play a pivotal role in increasing occupancy across our Barchester Healthcare services by delivering high-quality learning solutions that strengthen sales capability at every stage of the customer journey. You'll immerse yourself in how families choose care, identify barriers to conversion, and design training that turns missed opportunities into confident, consistent sales success. NEED TO DO: Enquiry-to-admission insight - immerse yourself in current practices and results Training needs analysis to identify gaps and propose commercially focused programmes Identify key conversion points and build learning that maximises occupancy Review mystery shopping and insight data to shape performance-boosting interventions Support new builds and refurbished homes to achieve rapid commercial success Become fully versed in Customer Experience, Resident Experience and Life Enrichment to spot missed opportunities Create a suite of training materials aligned to Barchester's brand and L&D framework Develop structured learning that enhances both...
Main duties of the job As a Sales Coach, you will play a crucial role in enhancing the occupancy of Barchester Healthcare services by providing exceptional learning solutions aimed at improving sales capability throughout the customer journey. Your role includes immersing yourself in the family care selection process, identifying obstacles in conversion, and designing training procedures that alter missed chances into confident and consistent sales achievements. You will be required to gain insight into current practices from enquiry to admission, conduct training needs analysis to identify gaps, and propose commercially focused programs. Your task involves identifying key conversion points and formulating training to maximize occupancy, as well as reviewing mystery shopping and insight data to establish performance-enhancing interventions. Supporting new builds and home refurbishments to realize quick commercial success is essential as well. Furthermore, creating a training material suite aligned with Barchester's brand and L&D framework and...
About us Barchester Healthcare is a leading provider in the healthcare industry, dedicated to offering top-notch care services to its residents. As part of its commitment to excellence, Barchester focuses on enhancing the sales capabilities of its teams to ensure that every customer is guided through the care selection process effectively and empathetically. The company aims to increase occupancy across its extensive network of services by implementing learning solutions that address every stage of the customer journey. Barchester's strategic approach includes partnering with families in their care selection, overcoming conversion challenges, and ensuring that all opportunities are seized to promote consistent sales success. By concentrating on employee development through innovative training methodologies, Barchester Healthcare aspires to maintain its reputation for delivering superior customer and resident experiences while aligning with its brand and learning and development framework. The organisation is also committed to...
Job description Job responsibilities
As a Sales Coach, you will play a pivotal role in increasing occupancy across our Barchester Healthcare services by delivering high-quality learning solutions that strengthen sales capability at every stage of the customer journey. You'll immerse yourself in how families choose care, identify barriers to conversion, and design training that turns missed opportunities into confident, consistent sales success.
NEED TO DO:
Enquiry-to-admission insight - immerse yourself in current practices and results
Training needs analysis to identify gaps and propose commercially focused programmes
Identify key conversion points and build learning that maximises occupancy
Review mystery shopping and insight data to shape performance-boosting interventions
Support new builds and refurbished homes to achieve rapid commercial success
Become fully versed in Customer Experience, Resident Experience and Life Enrichment to spot missed opportunities
Create a suite of training materials aligned to Barchester's brand and L&D framework
Develop structured learning that enhances both technical knowledge and sales skill
Use a wide range of learning methodologies to deliver impactful, innovative training
Offer blended delivery -digital, face-to-face, in-home coaching and more
Travel nationally to deliver learning where it's needed most
Build effective learning environments with the right tools and systems
Prepare and deliver high-quality sessions that inspire confidence and capability
Implement modules on our Digital Learning Platform and future HRIS
Plan and communicate training schedules across homes, regions and divisions
Continuously refine and improve training content and delivery
Deliver dynamic presentations and coaching that motivate and empower leaders
Provide one-to-one coaching to strengthen sales confidence and consistency
Enhance product knowledge, refine sales processes and ensure consistent messaging
Act as a role model for exceptional sales and customer experience behaviours
Maintain your own development plan to stay ahead of modern sales techniques
Use varied evaluation methods to measure impact and refine learning
Work closely with Divisional Sales & Marketing Managers and Regional Directors
Collaborate with senior leaders, product and marketing teams to support sales growth
Maintain an engaging Sales Training area on the Digital Learning Platform
Observe practice in homes, report findings and recommend improvements
Align with L&D quality assurance to enhance training effectiveness
Maintain accurate digital training records aligned to statutory and mandatory requirements
Store documentation clearly and consistently
Monitor completion rates and provide regular reports to leaders
Ensure all supporting e-learning and system training is completed
NEED TO HAVE:
Proven experience in L&D with a strong sales and commercial focus
Demonstrable success improving performance through learning interventions
Experience delivering competency-based learning and coaching
Strong understanding of best-in-class sales and customer experience practices
Excellent stakeholder management and cross-functional collaboration
Skilled in digital learning and blended delivery
Creative, commercially minded and results-driven
Full UK driving licence and willingness to travel nationally
REWARDS PACKAGE: Access to a range of retail and leisure discounts Access to a range of wellbeing support and Best Doctors Service Opportunity to develop within a hugely supportive team
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Person Specification
Qualifications Essential
Proven experience in L&D with a strong sales and commercial focus, demonstrable success improving performance through learning interventions, experience delivering competency-based learning and coaching, strong understanding of best-in-class sales and customer experience practices, excellent stakeholder management and cross-functional collaboration, skilled in digital learning and blended delivery.
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details Employer name Barchester Healthcare
Address Barchester Healthcare
M1 1AN
United Kingdom
Employer's website https://www.barchester.com/ (Opens in a new tab)