About this role
Job Summary Job Title
University Residences Smalley Center Social Media Senior Brand Coordinator – Student Clerical Division: Student Life Department: Smalley Center Central Assignments Office Compensation Hours/Week $13.10/hour Weekly average, approximately 10-15 hours per week Required hours may include days, evenings, and weekends Employment Summary The Division of Student Life is committed to making every experience at Purdue University a learning opportunity for students. Employment within our division provides you the opportunity to work with other great students and leaders. As part of your employment, we incorporate the Leadership and Professional Development Competencies and the Steps to Leaps Learning Pillars into your learning and performance management experience to ensure you are building the skills employers want.
Job Description
The primary role of the Senior Brand Coordinator position is to create unique and engaging social media content for clients of University Residences, which include future, current, and past students along with parents and families. The goal of this position is to give students valuable real-world experience in a marketing and communications environment. The Senior Brand Coordinator should work 10-15 hours per week during the current semester. Those hours may be worked in any combination, at the discretion of the direct supervisor. The Senior Brand Coordinator must be reliable, organized, responsible, and flexible. They must also be ambitious, detail-oriented, creative, and driven.
In addition to content creation, this position acts as a student supervisor to the Brand Coordinator team, with responsibilities including: Serving as the primary point of contact for Brand Coordinators, providing day-to-day guidance and support Assisting with onboarding and training new Brand Coordinators on content standards, brand voice, and platform best practices Coordinating and helping build the Brand Coordinator content and posting schedule to ensure consistent coverage across platforms Reviewing and providing constructive feedback on Brand Coordinator content (photos, videos, captions) before publication to maintain quality and brand consistency Delegating content assignments and events/coverage opportunities to Brand Coordinators based on their strengths and availability Monitoring Brand Coordinator hours and task completion, and communicating any concerns to the direct supervisor Fostering a collaborative, positive team environment and helping resolve day-to-day questions or conflicts among Brand Coordinators Assisting with performance check-ins or feedback conversations alongside the direct supervisor, as needed Prerequisite(s) The ideal candidate will be knowledgeable about social media platforms such as Instagram, Facebook, X (formerly Twitter), and YouTube.
Familiarity with Meta Business Suite is preferred but not required. Experience with Adobe Photoshop, Illustrator, or InDesign is beneficial; however, candidates eager to develop these skills are encouraged to apply. The ideal candidate should also be comfortable appearing on camera for Reels or providing voiceovers and should be comfortable providing direction and feedback to peers in a supervisory capacity. Furthermore, this role may involve engaging with peers, faculty, and staff to create meaningful content that resonates with Purdue students.
An understanding of, or experience using, a digital camera for photography and basic videography is also a plus. Candidates with experience in content writing, social media management, visual content creation, team leadership, or an interest in digital communications and digital marketing are strongly encouraged to apply.
Prerequisite(s) The ideal candidate will be proficient in basic Microsoft Office skills and will have previously worked in a student office staff position within University Residences. Qualifications & Responsibilities Qualifications High school diploma or equivalent and minimum of one semester of college coursework successfully completed Must be actively enrolled at Purdue University Minimum of one semester of experience on campus, preferably living in University Residences Strong interpersonal and communication skills, both verbal and written Flexible and dependable with a strong attention to detail Ability to multitask and work within deadlines Ability to work independently and with a team Be timely and organized Previous supervisory/leadership experience preferred Proficiency in Microsoft Office Problem-solving, logic, and reasoning skills Position Responsibilities Work with the social media specialist to develop and implement a social media strategy.
Schedule and post content in Hootsuite or Meta Business Suite. Attend events and/or visit locations on campus to gather content. Work with photography interns to post photos. Propose content and generate new ideas for the department. Create engaging Reels and YouTube Shorts. Core Competencies Transferable Skill Development Students employed in this role will develop and demonstrate a number of transferable skills essential for future employment success and be reviewed on these skills in their performance evaluation.
Communication (Verbal, Written, Non-Verbal, Listen & Observe, Summarize & Distill Information) Demonstrate professional verbal communication in all interactions. Demonstrate enthusiasm; engage and connect with Student Life Marketing colleagues, including student and professional staff. Verbally communicate with staff about problems or situations as they arise. Use written communication to inform audiences and stakeholders of Student Life programs, events, and initiatives. Ways of Thinking (Systems Thinking & Planning, Reflective & Analytical Reasoning, Idea Generation, Decision Making, Problem Solving, Ethics) Utilize policies and knowledge to proactively make decisions and solve problems for areas assigned.
Develop new or novel ideas through critical thinking and creative processes that address issues and/or lead to change. Understand standards and expectations for personal and professional ethical behavior. Demonstrate knowledge of the position and the Student Life mission. Collaboration (Organization Behavior & Teamwork, Appropriate & Productive Relationships, Helping Others & Collaboration, Cultural Intelligence & Inclusion, Service & Social Responsibility) Collaborate with co-workers and demonstrate flexibility in a fast-paced, team atmosphere.
Establish productive relationships with clients, peers, supervisors, and professional staff. Acknowledge and support customers and staff with unique needs and differing backgrounds. Work independently to complete responsibilities. Proactively and willingly acquire new skills, tasks, procedures, and projects. Self-Awareness (Self-Understanding, Continuous Learning, Initiative & Follow-Through, Personal Responsibility, Resiliency ) Demonstrate time management skills and attention to detail. Demonstrate initiative. Understand and respond to the various needs of clients, students, and staff.
Maintain positive attitude and enthusiasm in times of ambiguity. Complete work independently in an efficient manner. Demonstrate dependability and responsibility. Demonstrate punctuality by always being on time to each shift. Employee Class Student Benefits Eligibility NO FLSA Status Non-Exempt