workable

Freelance Mid-Level Copywriters (Social Media) @ Praytell

United StatesOnsiteFull-timePosted 6 days ago

Opens on workable

About this role

We’re looking to grow our bench of freelance mid-level Copywriters with 4-5 years of experience creating bold, social-first content and culturally relevant concepts. We’re looking for someone deeply tapped into internet culture, social trends and platform behaviors - someone who instinctively knows what grabs attention, sparks engagement and earns a spot in the group chat.

This person should have experience working within a creative, earned or social agency environment and feel confident developing content for consumer and tech brands. The ideal candidate is equal parts strong writer, creative thinker and culturally online person who can seamlessly jump between trend-driven reactive content and larger campaign ideas.

What You’ll Do

Concept and write social-first creative ideas across TikTok, Instagram, X, Threads and emerging platformsDevelop monthly content calendars and other social-first deliverables across multiple social and creative clientsWrite social captions, scripts, hooks, asset copy and campaign conceptsContribute to reactive and trendjacking content opportunities in real timeCollaborate closely with strategists, designers, editors and creative leads to bring ideas to lifeParticipate in brainstorms and contribute culturally relevant, platform-native thinkingHelp shape brand voices that feel distinct, modern and social-nativeBalance quick-turn reactive content with larger campaign and content calendar thinkingPresent ideas clearly and confidently internally while incorporating feedback from both internal teams and clientsWhat We’re Looking For

4-5 years of copywriting experience within an agency, creative studio, social team or brand environmentExperience working on consumer brands across food/bev, lifestyle, sports, tech and/or beautyAgency background within a creative, earned or social-first environment strongly preferredStrong portfolio showcasing social-first copywriting and concepting workDeep understanding of internet culture, trends, memes and platform best practicesAbility to write in different brand voices and tonesExperience concepting short-form video and creator/influencer-led contentCollaborative mindset with the ability to work across disciplinesComfortable working in a fast-paced, highly collaborative environmentWhat Success Looks Like

Ability to independently generate engaging, on-brand social concepts for clients across the consumer and tech spaceStrong fluency across social platforms, trends and emerging internet cultureAbility to collaborate seamlessly with cross-functional teams and creativesCan confidently step into existing accounts and operate with minimal oversight while maintaining strong creative quality and attention to detail

Skills

CreativeMid-Senior level

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