About this role
Job Description
Job Purpose
The Global Head of Brand & Innovation Animal Health is a strategic leadership role responsible for driving global brand growth, brand equity, portfolio strategy and innovation across the Protexin Masterbrand. This role leads the development of science-backed, trust-led brand strategies that resonate with pet parents while meeting veterinary, regulatory, and market requirements across international markets. The position operates across consumer marketing, veterinary credibility, and regulated FMCG execution. Operating in a complex, fast-paced environment, the role partners internally closely with CD&D, Medical, Regulatory, Commercial, and local Marketing teams and externally via agency partners & CMOs.
Main Responsibilities
People Leadership & Capability Building
- Lead, coach, and develop a high-performing brand & NPD team
- Set clear goals, performance expectations, and development plans for direct reports
- Foster a collaborative, accountable, and inclusive team culture across geographies
Global Brand & Category Strategy
- Define and own global brand, portfolio, and category strategies for pet supplements & food
- Establish clear positioning, value propositions, and messaging rooted in efficacy, safety, and pet wellbeing
- Lead portfolio architecture, lifecycle management, and strategic prioritization across life stages, breeds, and health needs
Innovation & Product Development
- Drive the global innovation agenda, including new product development, line extensions, and reformulations. Takes into consideration needs from each strategic region (ANZ, China, EU-5), and aligns with Commercial Directors when local NPD vs. global ones is the right solution
- Partner closely with CD&D, Veterinary, Quality, and Regulatory teams to ensure scientific substantiation, safety, and compliance
- Recommends global go-to-market strategies for launches across regions, channels, and price tiers collaborating with CS&P. CS&P owns the global-go-to market strategies and execution of it.
Communication, Education & Activation
- Lead the development of global communication strategies and integrated campaigns through the integrated marketing team, technical team and eCommerce teams
- Develop global toolkits, claims frameworks, and content guidelines for regional and local activation
- Balance emotional pet-parent storytelling with credible, vet-endorsed messaging
Consumer, Market & Performance Insights
- Working with insights team leverage consumer (pet parent), veterinary, and retailer insights to identify growth opportunities in particular utilising the recent pet parent global segmentation
- Monitor global pet health trends, competitive activity, and emerging science in animal nutrition
- Define, track, and optimize KPIs including brand health, penetration, repeat purchase, and ROI
Cross-Functional & Regional Leadership
- Act as the global marketing lead for pet supplements, influencing across a complex matrix organization
- Collaborate with Sales, E-commerce, Supply Chain, and External partners
- Coach and support regional marketing teams to elevate capability and execution excellence
Governance, Budget & Risk Management
- Own global marketing budgets, agency relationships, and resource allocation
- Ensure brand governance, scientific accuracy, and regulatory compliance across all markets
- Proactively identify and mitigate brand, quality, and reputational risks
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Skills & Abilities
- Strategic leader with strong commercial and category expertise
- Ability to translate scientific and veterinary insights into compelling consumer communication
- Strong influencing skills and comfort operating at senior leadership level
- Analytical, data-driven, and financially disciplined
- Comfortable operating in ambiguity and fast-evolving regulatory environments
- Passion for pets and pet wellbeing
Education & Experience
- Bachelor’s degree
- 8–12+ years of marketing experience within supplements, nutrition, pharma, or regulated FMCG categories
- Proven track record in global or multi-regional brand leadership roles
- Strong experience working with regulatory frameworks
- Demonstrated success leading innovation pipelines and global product launches
- Demonstrated success managing & developing direct reports
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About ADM
At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We’re a global leader in human and animal nutrition and the world’s premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at www.adm.com.