About this role
NeoWork is currently hiring a Media Buyer to join our team on a full-time contractor basis, supporting an AI-powered media and creative services client in the US.
This is a hands-on execution role. You will own campaign management across Meta, Google, and TikTok for e-commerce accounts, make day-to-day optimization decisions under general strategic direction, and work alongside client leadership and engineering as they build AI tooling around the media function. The client uses custom attribution frameworks and non-standard measurement approaches, so comfort with incrementality and first-party data is essential. You will also be expected to document your workflows clearly enough that processes can eventually be handed off or automated.
Schedule: Monday to Friday, 9:00 AM to 6:00 PM PST Engagement: Full-time, 40 hours per week
What You Will Do
Execute paid advertising campaigns across Meta, Google, and TikTok, including campaign setup, audience configuration, and ongoing management for e-commerce clientsManage budgets and make day-to-day optimization decisions under general strategic direction from client leadershipPause and adjust underperforming ads using platform data alongside the client's custom data setsAnalyze performance against incremental and first-party attribution frameworks, not platform-reported numbersDocument workflows and SOPs in enough detail that they can be handed off and progressively automatedCollaborate with client leadership and engineering on AI tooling being built around the media buying functionRequirements
3 or more years of direct, hands-on experience running paid media campaigns across Meta, Google, and TikTok — execution experience, not just strategic oversightStrong analytical skills outside of standard platform measurement, including comfort with custom data sets and incrementality-based signalsProven ability to operate in fast-moving, ambiguous environments where direction can shift quicklyA habit of picking up new tools and methodologies rather than defaulting to the same playbookOpenness to experimenting with AI tools and integrating them into your daily workflowStrong documentation habits, you can describe what you do clearly enough for someone else, or a system, to replicate itExcellent written English, given that collaboration is primarily async
Nice to Have
Background at a startup or performance-focused media agencyDirect experience managing paid media for e-commerce or DTC brandsFamiliarity with incrementality testing or geo-holdout methodology
How Performance Is Measured
Maintain a blended ROAS at or above 3x across Meta, Google, and TikTok, with platform-specific targets of 2.5x or higher on prospecting and 6x or higher on retargeting, measured against incremental and first-party attributionStay within 5% of planned daily and monthly spend across all active campaigns, with proactive flagging before overpacing occursKeep e-commerce CPA at or below $30 on Meta and $25 on TikTok during the first 90 days, with a 10 to 15% improvement target quarter over quarter as campaigns matureDeliver structured weekly async updates covering performance, budget status, and recommended changes — proactively, before leadership has to askBenefits
We offer health insurance for contractorsHoliday Extra PayThe work hours generally align with standard business hours in the US, with some potential flexibility depending on the client's needs.This is a 100% home-based positionWe prioritize the mental health of our team members and offer mental health days to support their well-being.In addition to the base salary, performance-based incentives are provided.There is an annual review and appraisal process in place.There are ample opportunities for professional growth and advancement within the company.