ashby

Senior Performance Marketing Specialist — Remote @ Cambly

Rio de JaneiroRemoteFull-timePosted 4 days ago

Opens on ashby

About this role

About CamblyCambly is a US-based edtech platform connecting learners with native English tutors via on-demand video. We are live in 180+ countries with high-growth markets across APAC, LATAM, and EMEA. You will join a small, high-ownership global marketing team and have direct impact across our most important markets.

About the RoleWe are looking for a Senior Performance Marketing Specialist to execute and optimize paid acquisition campaigns across multiple global markets. This is a fully remote, individual contributor role with a high degree of autonomy — you will own campaign performance end-to-end, work cross-functionally with global teams, and bring a data-driven point of view to every decision.

This is the right role for someone who wants real ownership, not just execution.

Key ResponsibilitiesCampaign Execution & Optimization

Own and optimize paid campaigns across Google, Meta, Tiktok and other Global platforms for multiple international markets

Monitor daily performance and optimize for CAC, ROAS, and overall marketing efficiency

Test creatives, audiences, and placements in collaboration with the creative team

Build and maintain campaign reports and creative performance analysis

Contribute to budget planning and growth forecasting across markets

Collaboration & Market Insights

Work cross-functionally with Creative, and Global Marketing teams

Ensure campaigns are culturally relevant and properly localized for each market

Stay informed on platform updates, algorithm changes, and competitive activity across markets, including partnering with platform account reps

Partner with local market experts where needed to ensure relevance and accuracy

QualificationsRequired

5+ years of hands-on experience in performance marketing / paid media

Proven track record managing Google Ads and Meta campaigns at scale with measurable results

Experience running campaigns across multiple markets or regions

Strong analytical skills and comfort with data-driven decision making

Ability to work independently and manage priorities in a remote, async environment

Professional English proficiency

Nice to Have

Experience in edtech, consumer apps, or subscription businesses

Familiarity with attribution tools (e.g. Appsflyer, Adjust, GA4)

Experience with local or regional ad platforms beyond Google and Meta

Experience managing influencer campaigns

What We’re Looking ForSomeone who takes ownership and doesn’t wait to be told what to do

Comfortable with ambiguity and fast iteration

Detail-oriented but able to zoom out and think strategically

Excited to work in a global company with a lean team

Skills

Sales & MarketingIntegrated Marketing

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