About this role
- Work at L'Oréal - Get ready EN Head of Advocacy & Influence - Benelux Hoofddorp, Netherlands Head of Advocacy & Influence - Benelux Hoofddorp, Netherlands - Reference number: 259860 - Location: Hoofddorp, Netherlands - Date posted: 30/10/2026 - Employment type: Full-time - Professional field: Digital Marketing - Type of contract: Permanent - Advocacy & Influence Head of Advocacy & Influence Benelux About L'Oréal L'Oréal has been a world leader in the cosmetics business for more than 100 years and has grown into one of the largest FMCG companies in the world. With international brands such as L'Oréal Paris, Garnier, Kérastase , Lancôme, Giorgio Armani and Vichy, we offer relevant products for every consumer. Who am I? Within the CDMO (multi divisional marketing & digital) team, I' m leading the advocacy and influence strategy . You know how to create a vision & strategy to grow, professionalize and organize advocacy, win share of influence with proper Paid-Love balance and create and guard brand and category territories. You are directly l eading a team of 2 FTE and are co- leading 4 Advocacy and influence teams in the divisions . My role includes:
- Lead the advocacy and influence strategy: grow our share of influence with our brands cross divisional, cross category by building advocacy & influence strategy focused on views, engagement and mentions
- Lead the divisional advocacy tribe who will be driving their brand advocacy agendas, working very closely with our advocacy teams & product marketing teams
- Build effective collaborations with our advocacy agency, media agency and our social media partners: Build effective and strong relationships with local and global stakeholders, influencing and promoting
- Continues drive for ROI improvement of our advocacy investments within the media mix (CPM/CPE/Agency fees/influencer fees) together with our purchasing team.
- Leading L'Oréalistar : Lead our own micro and nano cr...