About this role
AchterhoekWerkt.nlAchterhoekWerkt.nl Brand Manager bij Kramp Geplaatst op oktober 29, 2026 We are looking for a Brand Manager to strengthen the Kramp brand and bring it to life across our international markets. You combine brand development, creative direction and people leadership. You translate customer needs and business priorities into a clear brand story, strong creative concepts and consistent execution across digital channels, campaigns, events, physical spaces and packaging. Private label is an integral part of your role. Working closely with Category Managers, you develop clear brand propositions and translate these into distinctive identities, packaging and communication.
Your role
- Strengthen Kramp's brand positioning and translate it into clear brand plans, creative concepts and communication, ensuring consistent brand expression across markets, channels and customer touchpoints.
- Own the corporate brand guidelines and visual and sonic identity, translating commercial priorities and customer insights into clear creative briefs and relevant communication.
- Develop private label brand positioning and identities in partnership with Category Managers, defining their relationship with the Kramp brand and translating commercial assortment strategy and Good / Better / Best principles into customer propositions, branding and packaging.
- Oversee packaging and labelling design for Kramp Group, ensuring consistency, production quality and compliance, while building a scalable approach to packaging development.
- Lead and develop the design function in Poland, with day-to-day support from the local design lead, setting clear objectives, creative standards and responsibilities.
- Take responsibility for recruitment, performance management, coaching and capability development, fostering collaboration, ownership and constructive feedback across the team.
- Manage creative agencies and specialist partners, align priorities ...