About this role
- Klanten aan het woord DAF Used Trucks is looking for a motivated, creative and hands-on Online Marketing intern who wants to make a real impact.
- Locatie Eindhoven (NL)
- Afdeling PACCAR Financial Europe
- Fulltime
- Opleidingsniveau Bachelor
- Contracttype Internship contract Functiebeschrijving
As our Online Marketing Intern, you will help attract the right audience, convert website visitors into leads, and uncover insights that drive improvement.
- You will work with real marketing data, analyse customer behaviour, and contribute directly to the success of our digital platform.
- Furthermore, during your internship, you will support the DAF Used Trucks department with a variety of online marketing activities.
- You will gain hands-on experience in digital marketing while contributing to the growth of our online presence and lead generation efforts.
- A key part of your role will be creating engaging content for dafusedtrucks.com . This includes writing blog articles, developing FAQ content, creating customer testimonials, and identifying other opportunities to improve the website experience and support our SEO strategy.
In addition, you will focus on three key areas:
- Direct Mailing: You will create and distribute newsletters to customers, dealers, and traders. You will help develop content, optimize layouts, select target audiences, and measure campaign performance;
- Google Ads Campaigns: You will support the setup, management, and optimization of Google Ads campaigns aimed at attracting potential used truck buyers to our website. You will learn how to target the right audience, monitor results, and improve campaign effectiveness;
- Google Analytics & Website Optimization: You will analyze website and campaign performance using Google Analytics and other digital tools.
By turning data into actionable insights, you will help improve website effectiveness, increase lead generation, and support decision-making within the team. ...