About this role
Student Enrollment and Recruitment Coordinator
Union Day School is seeking a results-oriented, relationship-driven Student Enrollment & Recruitment Coordinator to lead our prospective-family pipeline and fuel student growth.
In this hands-on, highly visible role, you will be the face of Union Day School—guiding families from their initial inquiry through campus tours, application, and final enrollment. If you thrive on building community connections, hosting engaging events, and driving measurable growth, we want to hear from you!
Key Responsibilities
1. Prospective Family Pipeline & Experience (Primary Focus)
- Lead Ambassador: Serve as the primary point of contact for prospective families, providing warm, responsive, and clear communication via phone, email, and in-person meetings.
- Tours & Events: Plan and lead engaging campus tours, open houses, information sessions, and admitted-student events.
- Pipeline Management: Track inquiries, tours, and applications in our system, executing timely, personalized follow-ups to maximize conversion rates.
2. Community Outreach & Partnerships
- Build relationships with local preschools, childcare centers, youth organizations, and community hubs to drive awareness.
- Represent Union Day School at local educational fairs, festivals, and community events.
- Coordinate Parent & Student Ambassador programs to leverage community word-of-mouth.
3. Recruitment Marketing & Content Creation
- Manage local digital and social media efforts using user-friendly tools (e.g., Canva) to highlight school culture and IB offerings.
- Produce simple promotional materials, flyers, and social posts to promote upcoming enrollment events.
- Keep recruitment pages on the school website up-to-date and engaging.
4. Data & Pipeline Reporting
- Monitor enrollment metrics (inquiries, applications, yields) by grade level.
- Provide regular pipeline updates to school leadership to inform strategy adjustments.
Qualifications
Required
- 2+ years of experience in K–12 admissions, community outreach, sales, marketing, or customer relations.
- Exceptional interpersonal and communication skills with a natural ability to build rapport quickly.
- Self-starter with strong project management and organizational skills.
- Proficiency with Google Workspace, social media platforms, and basic design tools (e.g., Canva).
- Valid driver's license and reliable transportation for local outreach.
- Flexibility to work occasional evening or weekend events.
Preferred
- Prior experience in a K–12 public charter, independent, or IB (International Baccalaureate) school setting.
- Familiarity with North Carolina charter school lottery and enrollment practices.
- Bilingual capabilities (Spanish/English preferred).
Compensation & Benefits
- Flexible schedule tailored around event schedules and peak enrollment seasons.
- Professional development opportunities.
- Paid time off allocations.
- Union Day School is an equal opportunity employer committed to building a diverse and inclusive community. We encourage applications from candidates of all backgrounds.