About this role
Role Description
Work shapes people's livelihoods, identities and ambitions. Every day, millions of people come to Indeed to start a career, change direction or move up. Our Brand Planning & Strategy team makes sure Indeed connects with them in ways that feel useful, supportive and authentic. Indeed serves two audiences: job seekers and the employers hiring them.
- Own global job seeker brand planning that guides priority markets.
- Track job seeker brand health and shape strategies for priority audience segments.
- Write positioning and messaging frameworks for our products and properties.
- This is primarily an upstream brand planning role; most of the work happens before a creative brief is written.
- Partner with an integrated team of creative, media and partnership agencies that act on our insights and direction.
- Set the foundational strategies that creative briefs build upon.
- Present well-evidenced recommendations to senior leaders and keep priority projects moving.
Qualifications
- Requires a minimum of 10 years of related experience; or a minimum of 8 years with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience.
- Exceptional writer who turns complex inputs into clear, persuasive narratives, briefs, frameworks, and points of view.
- Proven experience building positioning, messaging frameworks and brand architecture.
- Experience partnering with agencies and giving clear strategic direction that sharpens the work.
- Experience interpreting brand health and syndicated audience datasets to identify implications and build points of view.
- Proven experience partnering closely with research teams to inform study design, interpret findings and share the story of implications across the organization.
- Highly organized; manages multiple high-visibility projects across global teams and time zones.
- Proven ability to build collaborative relationships, align senior partners and defend recommendations with evidence.
Benefits
- Quarterly bonuses.
- Restricted Stock Units (RSUs).
- Paid Time Off policy.
- Many region-specific benefits.
Company Description
As the world’s number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.
- (*Comscore, Total Visits, March 2026)