About this role
Responsibilities
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
- Lead user research for the short video business to help the team understand user preferences and behaviors across various markets.
- Manage research projects from defining objectives to delivering actionable insights, including study design, execution, and reporting.
- Identify growth opportunities and recommend strategies based on in-depth understanding of user needs and business goals.
- Work closely with cross-functional teams to proactively propose and prioritize research initiatives that align with business priorities.
Qualifications
Minimum Qualifications
- Bachelor's degree or higher in fields such as Psychology, Statistics, Sociology, Marketing, Economics, International Trade, or a related field.
- At least 1 year of experience in market and user research, with expertise in conducting qualitative and quantitative studies.
- Proficiency in Chinese and English is required to collaborate with global partners and key stakeholders based in Mandarin-speaking markets, where Mandarin is a primary working language.
Preferred Qualifications
- Self-motivated and curious, with a willingness to explore new approaches. Comfortable managing multiple tasks and working in a fast-paced environment.
- Strong team player with excellent communication and influencing skills, capable of managing projects independently.
- Proficient in statistical tools such as SPSS and SQL; experience in big data analysis is an advantage.
- Experience with international research is preferred.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $108000 - $208800 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
- 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
- 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
- 3. Exercising sound judgment.