About this role
Job Description
Product Manager
Location: Toronto, ON ? Hybrid (Minimum 2 Days WFO)
WHAT IS THE OPPORTUNITY?
The Product Management function includes the following responsibilities:
- Develops, manages, and owns products and programs that support corporate-defined strategies and initiatives and contribute to the organization's competitive edge in the marketplace.
- Creates new products to increase market share.
- Develops and enhances strategic products to meet profitability goals.
- Provides direction and support relative to product design, enhancement, research, pricing/fees/profitability, implementation, analysis, reporting, and performance.
Product Management is an ongoing cycle. It begins with analysis of needs and opportunities, leading to product development. Once the product is developed, colleagues must be trained, policies and procedures developed, pricing and positioning established, and marketing materials created. Subsequently, product tracking occurs, followed by analysis and recommendations to enhance the product to provide better service to clients or to be more competitive in the marketplace.
Product Management coordinates and manages the formulation and implementation of all activities for a specific product or product line from conception to marketplace; performs economic and market research and analysis; provides product documentation and training;</span