About this role
WellCare Insurance Corp. ? Nova Scotia Branch
About Us
WellCare Insurance Corp. is a growing Canadian insurance brokerage with offices across Canada. Our Nova Scotia branch is located in Bedford, serving individuals and businesses throughout HRM and across Nova Scotia.
We are committed to providing professional insurance solutions while building strong, long-term relationships with our clients and insurance partners.
As our Nova Scotia operations continue to grow, we are looking for an organized, creative and proactive Marketing Coordinator to join our team.
Job Summary
The Marketing Coordinator will play an important role in supporting the company's marketing, digital presence, client outreach and business development activities.
This position involves managing online content, creating promotional materials, coordinating marketing campaigns, responding to inquiries and following up with prospective and existing clients.
The successful candidate will also provide administrative and communication support to our licensed brokers, including assisting with quotation requests, collecting client information and following up with insurance companies.
This is an excellent opportunity for someone interested in marketing, communications and business development within the insurance industry.
Key Responsibilities
- Manage and maintain the company's website, social media accounts and online business profiles.
- Create engaging content for social media, advertisements, brochures, newsletters and other marketing materials.
- Develop and coordinate digital marketing campaigns, promotions and client outreach initiatives.
- Respond to inquiries from online advertising, social media, referrals and other marketing channels.
- Follow up with prospective clients and existing customers to support lead conversion and client retention.
- Collect preliminary client information and assist licensed brokers with quotation requests and related documentation.
- Communicate with clients, insurance companies and underwriters regarding quotation follow-ups, missing information and outstanding documents.
- Maintain accurate marketing leads, client information and follow-up records in the company's CRM system.
- Monitor marketing campaign performance, lead sources and conversion rates, and prepare basic reports for management.
- Identify new marketing opportunities and recommend ways to improve brand awareness and customer engagement.
- Support client review requests, testimonials, referral programs and retention initiatives.
- Coordinate community events, networking activities and promotional partnerships with local businesses.
- Ensure all marketing materials and public communications are professional, accurate and consistent with the company's brand.
- Assist with ordering promotional products, brochures, event materials and other marketing supplies.
- Provide general administrative and marketing support as required.
Qualifications & Requirements
- Post-secondary education in Marketing, Business Administration, Communications or a related field is preferred.
- Previous experience in marketing, digital marketing, social media management, customer service or office administration is an asset.
- Experience in the insurance or financial services industry is considered an advantage.
- Strong written and verbal communication skills in English.
- Mandarin or other language proficiency is considered an asset.
- Good knowledge of social media platforms and digital marketing tools.
- Proficiency in Microsoft Office, particularly Word, Excel and Outlook.
- Experience with website management, graphic design tools (such as Canva) and CRM systems is an asset.
- Strong organizational skills, attention to detail and the ability to manage multiple priorities.
- Self-motivated, proactive and able to work independently as well as part of a team.
- Professional attitude with strong interpersonal and problem-solving skills.
What We Offer *