About this role
Proud to be 100% Canadian-owned, Northland Properties' are recognized as one of the most trusted names in hotels, restaurants, resorts, sports, construction, and asset management. Our well-known and loved brands have been bringing people together to celebrate unforgettable experiences across Canada, the US, Ireland, and the UK for over 50 years.
- As Canada?s fastest-growing hospitality group, we believe the foundation of our continued success is our people and their ability to take great care of our guests.JOB REQUIREMENTS:Business Development & Prospecting Proactively identify and pursue new business through cold calling, targeted outreach, networking, referrals, and sales visits.
- Develop a structured prospecting strategy to generate leads, appointments, proposals, and new accounts.
- Target corporate travel, extended stays, relocation, project-based accommodation, and other relevant market segments.
- Maintain a strong sales pipeline, consistently following up and converting prospects into confirmed business.
- Execute sales initiatives to strengthen market presence and capitalize on new opportunities.
- Revenue Generation & Commercial Performance Achieve agreed sales and revenue targets, focusing on new business acquisition and account growth.
- Analyze market trends, competitor activity, and client needs to identify profitable opportunities.
- Prepare proposals, negotiate rates and contracts, and secure business aligned with commercial objectives.
- Monitor pipeline progress, conversion rates, and account performance, taking action to address gaps.
- Contribute to the Sales & Marketing Plan with market insights and actionable growth strategies.
- Account Management & Relationship Building Build and maintain relationships with corporate clients, travel decision-makers, business partners, and industry contacts.
- Grow existing accounts while identifying opportunities to expand the client base and increase revenue.
- Maintain accurate prospect databases, client records, sales activities, and account performance.
- Establish an effective sales call cycle and consistent follow-up with key accounts and prospects.
- Represent Sandman Suites Vancouver Davie- St at industry events, trade shows, and client meetings.
- Communication, Collaboration & Accountability Collaborate with property leaders and front-line teams to ensure client expectations are met.
- Maintain accurate sales reports, pipeline updates, and revenue forecasts.
- Take initiative, solve problems independently, and adapt strategies to changing market conditions.
- Demonstrate sound judgment, strong organization, and accountability for measurable results.WHAT YOU BRING A proven track record of generating new business, developing accounts, and achieving or exceeding sales targets.
- Strong prospecting skills, including cold calling, lead qualification, outreach, and closing new business.
- Excellent business acumen, with the ability to assess revenue potential, negotiate effectively, and make commercially sound decisions.
- Strong written and verbal communication, presentation, persuasion, and negotiation skills.
- A proactive, entrepreneurial, and results-driven mindset, with the ability to work independently and take ownership of outcomes.
- Strong organizational, time management, follow-up, and pipeline management skills.
- Ability to interpret sales performance, market trends, and account production to identify growth opportunities.
Proficiency in Microsoft Office and experience with CRM systems or hotel sales platforms; experience with hotel revenue systems is an asset. Ability to work collaboratively with hotel leadership and operations while maintaining a strong commercial focus. Hotel sales experience preferred, ideally with at least two years of demonstrated success. A diploma or degree in Hospitality Management, Business, or a related field is an asset.We believe that by taking care of our team members, we create a positive atmosphere that benefits both our team members and guests. We wa