About this role
*Position Type:* Full-Time
*Reports To:* President
Position Overview
We are seeking a motivated, creative, and results-driven *Marketing Coordinator* to support the planning, execution, and analysis of our marketing initiatives.
The ideal candidate will have hands-on experience managing digital marketing campaigns, particularly through *Google Ads and Meta Ads (Facebook and Instagram)*, and a strong understanding of how to measure campaign effectiveness and optimize marketing performance.
This position requires a combination of creativity, analytical thinking, organizational skills, and the ability to manage multiple projects simultaneously. The Marketing Coordinator will play an important role in increasing brand awareness, generating qualified leads, supporting our dealer network, and driving customer engagement across North American markets.
Key ResponsibilitiesDigital Marketing & Advertising
- Plan, execute, monitor, and optimize digital advertising campaigns across Google Ads, Facebook, and Instagram.
- Manage Google Search, Display, remarketing, and Meta advertising campaigns to reach targeted audiences.
- Develop and implement audience targeting strategies based on geography, demographics, interests, and customer behavior.
- Monitor advertising budgets and optimize spending to maximize return on investment (ROI).
- Conduct keyword research, audience analysis, and competitor research to identify opportunities.
- Coordinate the creation of advertising content, including graphics, videos, copy, and landing pages.
- Conduct A/B testing to improve advertising performance and conversion rates.
Campaign Execution & Performance Analysis
- Coordinate the development and execution of integrated marketing campaigns across digital, print, email, and social media channels.
- Track and analyze key performance indicators (KPIs), including impressions, click-through rates, cost per click, conversions, cost per lead, and return on advertising spend.
- Utilize Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, and other reporting tools to evaluate campaign effectiveness.
- Prepare regular marketing performance reports highlighting results, trends, and opportunities for improvement.
- Provide data-driven recommendations to improve campaign effectiveness and marketing budget allocation.
- Monitor lead generation activities and collaborate with the sales team to evaluate lead quality and campaign outcomes.
Content Creation & Brand Management
- Assist in developing marketing materials, including brochures, product literature, advertisements, presentations, and promotional materials.
- Create, schedule, and manage content across company social media platforms.
- Maintain consistent branding and messaging across all marketing channels.
- Coordinate website content updates and support search engine optimization (SEO) initiatives.
- Work with internal teams and external suppliers to develop engaging and effective marketing content.
- Support photography, video production, and other creative projects.
Sales & Dealer Marketing Support
- Develop marketing materials and promotional campaigns to support the company's dealer network.
- Coordinate marketing initiatives targeting end users while supporting sales through authorized dealers.
- Collaborate with sales representatives and dealers to identify regional marketing opportunities.
- Assist with trade shows, industry events, product launches, and promotional activities.
- Support targeted marketing campaigns across the United States and Canada.
Qualifications & Experience
Required Qualifications
- Post-secondary education in Marketing, Business, Communications, or a related field.
- 2?4 years of experience in marketing, digital advertising, or a similar role.
- Demonstrated hands-on experience creating, managing, and optimizing *Google Ads and Meta Ads campaigns*.
- Experience executing marketing campaigns and analyzing performance data.
- Proficiency wi