About this role
Senior Market Analyst Job Duties We are seeking a highly analytical and data-driven Senior Market Analyst to join our dynamic team. This role is responsible for delivering actionable business insights through advanced analytics, market intelligence, AI-enabled solutions, and performance management. The successful candidate will play a key role in driving customer growth, business performance, and strategic decision-making across the organization.
Key Responsibilities
- Analyze large and complex datasets to understand customer behavior, identify growth opportunities, and develop customer acquisition and retention strategies.
- Leverage AI and machine learning technologies to develop analytical models, automate insight generation, and streamline business and operational workflows.
- Develop and maintain management reports, dashboards, and performance tracking tools to monitor key business, customer, and financial metrics.
- Perform P&L analysis and track business performance against key financial and operational KPIs.
- Conduct market research and competitive analysis to evaluate market trends, customer satisfaction, brand perception, and market penetration opportunities.
- Perform User Acceptance Testing (UAT), data validation, and quality assurance activities to ensure the integrity, accuracy, and reliability of marketing data marts and analytical platforms.
- Monitor project execution and data governance processes to maintain data quality, compliance, and operational excellence.
- Support business planning, strategic initiatives, and ad hoc analytical studies to facilitate data-driven decision-making.
- Collaborate with cross-functional stakeholders to translate business requirements into actionable analytical solutions and strategic recommendations.
- The Person Bachelor's degree in Marketing, Statistics, Data Science, Computer Science, Business Analytics, or a related discipline.
- Minimum 3 years of relevant experience in Data Analytics, Business Intelligence, Marketing Analytics, or related fields.
- Strong knowledge of AI, machine learning, predictive analytics, generative AI, and data science methodologies.
- Experience in AI, machine learning, automation, or advanced analytics projects is highly preferred.
- Hands-on experience with analytics and visualization tools such as SQL, Python, Qlik Sense, Tableau, Power BI, or similar platforms.
- Strong analytical and critical thinking skills with the ability to transform complex data into actionable business insights.
- Detail-oriented with excellent problem-solving abilities and a passion for data-driven decision-making.
- Experience in the telecommunications, mobile, IT, digital, or technology industry will be an advantage.
- Strong project management and stakeholder management skills, with the ability to work effectively across teams.
- Excellent interpersonal, communication, and presentation skills.
- Good command of both written and spoken English and Cantonese