Integrated Communications Specialist, NARS(Korean only) (Seoul, 11, KR) @ Shiseido

MAIN PURPOSE Support the overall communications strategy by connecting operational execution with strategic initiatives. This role focuses on media relations, digital marketing, and influencer engagement to enhance brand visibility and align with global and regional communication objectives. Positioned between hands-on execution and insight-driven planning, this role requires both strong operational agility and analytical thinking.

KEY RESPONSIBILITIES

1 . Digital Media Strategy & Execution

• Develop and execute digital marketing strategies to enhance brand engagement and visibility.
• Plan and manage paid digital media campaigns, including social media ads, push notifications (e.g., Kakao), and search engine marketing (PPC, Naver Brand/Keyword Search).
• Conduct performance analysis using data-driven methods to optimize digital media efficiency.
• Monitor social listening and digital trend analysis to refine campaign strateg ies .
• Manage and curate content for brand social media channels (Facebook, Instagram, Kakao Channel) to maintain an engaging and relevant online presence.
• Plan and execute digital collaborations and activations, including local content production and asset development. 2 . PR & Influencer Relations
• Manage and update media and influencer contact lists to strengthen key relationships.
• Respond to media requests and secure coverage through proactive engagement with editors and journalists.
• Create and distribute press materials, including press kits, brand messaging, and other media assets.
• Build and nurture relationships with influencers, bloggers, and digital ambassadors to drive brand awareness and advocacy. 3 . Media Planning Support & Coordination
• Assist in the development and execution of comprehensive media plans across print, online, TV, and social media platforms to achieve brand objectives.
• Collaborate with media and PR agencies to ensure seamless campaign execution aligned with the overall brand strategy.
• Monitor, analyze, and report on media coverage, delivering data-driven insights and key findings to the team. 4 . Event Planning & Execution
• Support the planning and execution of local PR events, product launches, and media gatherings with press, VIPs, and influencers.
• Collaborate closely with internal teams, agencies, and partners to ensure events align with brand identity and standards. 5. Trend Monitoring & Competitive Analysis
• Monitor industry trends, emerging digital tools, and competitor activities to enhance campaign effectiveness.
• Provide data-driven insights and strategic recommendations to improve communication strategies.
• Prepare regular performance reports, including product placement (gifting/seeding) results and competitor benchmarking.

REQUIREMENTS

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 2-3 years of experience in digital marketing, media planning, or PR preferably in the beauty or fashion industry.
• Deep understanding of digital communications, social media management, and influencer marketing.
• Excellent organizational skills with keen attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong interpersonal and communication skills to collaborate effectively across departments and external partners.
• Solution-oriented mindset with a proactive and positive approach.
• Fluent in both Korean and English, ensuring seamless collaboration with global and local teams. 🔔 Notes ✅ [수습기간 안내] 최종 합격하여 입사가 확정된 경우, 근로계약 시작일로부터 3개월간 수습기간이 적용됩니다. ✅ [채용서류 반환 정책] 『채용절차의 공정화에 관한 법률』 제11조 제6항에 따라 다음과 같이 안내드립니다. 당사 채용에 지원하신 분 중 최종 합격되지 않은 분에 한하여, 제출하신 채용서류의 반환을 청구하실 수 있습니다. 단, 아래의 경우에는 반환 대상에 해당하지 않습니다. ① 회사의 요구 없이 자발적으로 제출한 경우 ② 홈페이지 또는 이메일 등 전자적 방법으로 제출한 경우 ③ 천재지변 등 당사에 책임 없는 사유로 서류가 멸실된 경우
• 채용서류의 반환을 원하시는 경우, 『채용절차의 공정화에 관한 법률 시행규칙』 별지 제3호 서식의 채용서류 반환청구서 양식을 작성하여 아래 이메일로 제출해 주시기 바랍니다.
• 이메일: [email protected]
• 반환 청구가 확인된 날로부터 14일 이내, 청구서에 기재된 주소로 등기우편으로 발송해 드립니다. 이때 등기우편 요금은 수신자 부담으로 진행하는 점 참고하여 주시기 바랍니다.
• 당사는 구직자의 반환 청구에 대비하여, 채용 여부 확정일로부터 최대 180일간 채용서류를 보관합니다.

해당 기간 내 반환 청구가 없는 경우, 『개인정보 보호법』에 따라 관련 서류는 안전하게 파기됩니다. #LI-DNI