About this role
Job Description
(JD) – Branch Relationship Manager (BRM) – Business Loans (BL)
Designation
Branch Relationship Manager (BRM) – Business Loans (BL)
Job Purpose
To acquire, manage, and grow Business Loan customers through branch banking channels while ensuring achievement of sales targets, portfolio quality, and customer satisfaction. The role involves sourcing new customers, cross-selling banking products, and maintaining strong relationships with existing clients.
Key Responsibilities
- Source and acquire Business Loan customers through branch walk-ins, references, and local market activities.
- Generate leads for Business Loans, Working Capital, LAP, and other business banking products.
- Build and maintain relationships with SME, self-employed, proprietorship, partnership, and corporate customers.
- Conduct customer meetings to understand financial requirements and recommend suitable loan solutions.
- Coordinate with credit, operations, and underwriting teams for smooth loan processing and disbursement.
- Ensure completion of KYC, documentation, and compliance requirements.
- Drive cross-sell opportunities including Current Accounts, Savings Accounts, Insurance, and Investment products.
- Monitor portfolio performance and maintain asset quality.
- Track competitors, market trends, and business opportunities in the assigned region.
- Achieve monthly and annual sales, disbursement, and revenue targets.
Eligibility Criteria
Education
- Graduate in any discipline.
- MBA/PGDM preferred.
Experience
- 2-8 years of experience in Business Loans, SME Lending, LAP, Working Capital, or Retail Asset Sales.
- Experience in branch banking or business banking sales will be preferred.
Required Skills
- Strong sales and relationship management skills.
- Good understanding of Business Loan products and credit assessment.
- Knowledge of local market and business segments.
- Excellent communication and negotiation skills.
- Customer-centric approach with strong networking abilities.
- Ability to work under target-driven environments.
- Proficiency in MS Office and banking systems.