About this role
Job summary
Package Description: At Avery Healthcare, we understand that choosing a care home is one of the biggest decisions a family will ever make. It's a journey that often comes with questions, emotions and important choices, which is why we're looking for an exceptional Client Liaison Manager to be a trusted point of support from the very first conversation. This is a unique opportunity to combine meaningful relationship-building with commercial success, helping families make informed decisions while contributing to the growth and success of the home. As one of the UK's leading care providers, we're proud of the care we deliver, but it's our people who truly set us apart. We invest in our colleagues, celebrate success and create opportunities for people to grow, develop and thrive.
About the Role
As our Client Liaison Manager, you'll support prospective residents and their families from first enquiry through to move-in, providing a warm, professional and personalised experience every step of the way. Working closely with the General Manager and wider home team, you'll be responsible for driving occupancy, managing enquiries, building local referral networks and ensuring every prospective resident receives an exceptional experience. What youll be doing Managing enquiries
Main duties of the job
The Client Liaison Manager at Avery Healthcare is a vital role that acts as a point of support for families choosing a care home. The position blends relationship-building with commercial success, assisting families in making informed decisions while boosting the home's growth. Avery Healthcare prides itself on delivering high-quality care, and the company invests in its people, celebrating their successes and fostering growth. This role involves supporting prospective residents from the first enquiry through to move-in, ensuring a professional experience. Responsibilities include managing enquiries, conducting tours, building referral networks, and maintaining high occupancy levels. The role requires outstanding communication, interpersonal skills, and a proactive approach to relationship management.
About us
Avery Healthcare is a leading care provider in the UK known for its commitment to delivering exceptional care services. The organisation is distinguished by its people-centric approach, investing significantly in its workforce to nurture talent and celebrate success. Avery Healthcare creates an environment where colleagues can grow and thrive, contributing to the company's aim of providing quality care while also focusing on commercial success. The company values the importance of community engagement and building trusted relationships with families, healthcare professionals, and local stakeholders. Avery Healthcare fosters a supportive, values-driven work atmosphere, emphasizing the importance of career development and recognition of achievements.
Job description
Job responsibilities
Package Description
At Avery Healthcare, we understand that choosing a care home is one of the biggest decisions a family will ever make.
What youll be doing
- Managing enquiries and supporting prospective residents and their families from their first enquiry through to move-in.
- Delivering engaging and personalised tours of the home, building trusted relationships with families, healthcare professionals and other key local stakeholders.
- Developing and managing a strong pipeline of prospective residents, driving occupancy through effective follow-up and conversion activities.
- Representing the home within the local community through networking, business development and community engagement initiatives.
- Working closely with operational teams to ensure a seamless move-in experience and exceptional customer service throughout.
- Monitoring local market activity and identifying opportunities to enhance occupancy, performance and the home's profile within the community.
About You
We're looking for someone who is naturally people-focused, commercially aware and passionate about making a difference.
You will have experience in sales, relationship management, business development, customer engagement or a similar role where building trust and delivering results are equally important.
You'll also have
- Outstanding communication and interpersonal skills.
- The ability to build rapport quickly and develop lasting relationships.
- A proactive and organised approach to managing multiple enquiries and priorities.
- Confidence presenting, networking and representing a premium service.
- Strong commercial awareness with a track record of achieving targets.
- The resilience, drive and determination to create opportunities and deliver results.
- A genuine passion for delivering exceptional customer experiences.
Why Avery?
At Avery, we're proud of our reputation for delivering exceptional care and creating welcoming communities where residents can thrive. Equally important is the environment we create for our colleagues.
You'll be joining a supportive, ambitious and values-driven organisation that is committed to investing in its people and celebrating success. Every day presents the opportunity to make a meaningful difference to families while contributing directly to the growth and success of the home.
In return, you'll benefit from:
- A competitive salary and an industry-leading commission structure that genuinely rewards success and recognises the impact you make.
- Access to a comprehensive employee benefits platform, including a wide range of retail, leisure and lifestyle discounts.
- Excellent career development, progression opportunities and learning programmes within one of the UK's leading care providers.
- An Employee Assistance Programme and wellbeing support for you and your family.
- Recognition schemes that celebrate achievement, alongside the opportunity to make a real impact within a growing and ambitious organisation.
If you're looking for a role where you can build relationships, drive commercial performance and truly change lives, we'd love to hear from you.
Please Note
- This role will require a DBS check, the cost of which will be met by Avery Healthcare.
- Proof of eligibility to work in the UK will be required along with a full UK driving license
- Due to the nature of the role, occasional evening and weekend working may be required to support events, networking opportunities and prospective resident visits.
This vacancy may close earlier than advertised if a high volume of suitable applications is received.
Person Specification
Qualifications
Essential
- Experience in sales, relationship management, business development, or similar roles is essential. Outstanding communication and interpersonal skills are necessary, along with the ability to build rapport quickly and develop lasting relationships. Candidates should have a proactive and organised approach to managing multiple enquiries and priorities and demonstrate strong commercial awareness and a track record of achieving targets.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details
Employer name
Avery Healthcare Group Ltd.
Address
Avery Healthcare
Chertsey
KT16 9FS
United Kingdom
Employer's website
https://www.averyhealthcare.co.uk/ (Opens in a new tab)