Mgr Shopper Marketing @ American Greetings

Job Description

Because this position requires regular on-site work at our Creative Studios in Westlake, Ohio, we will focus on candidates who currently reside in Northeast Ohio.

Remote work and relocation assistance are NOT available for this role.

The Manager Shopper Marketing is responsible for the development and execution of shopper marketing programs for a defined group of retailer partners.

This role leverages shopper, category and retailer insights to deliver effective omnichannel marketing plans that drive shopper awareness, conversion and growth for the Celebrations Category.

The Manager will closely engage with internal and external teams:

• Internal:

o Partner with Sales and Occasion Teams to support retailer growth strategies and plans; Inclusion in all planning and ongoing meetings; recommend marketing levers to support plans o Collaborate with I&A on results/learnings after each campaign; share results with the Shopper Marketing team and sales partners

• External: Collaborate with Buyer/Merchant, Retail Media Network team, VML (agency, as needed) and other vendors, as needed

The Manager is responsible for managing multi-million-dollar shopper marketing budgets for multiple retail partners. This role contributes to annual planning and executes against strategies, in partnership with senior leadership.

This role is responsible for tracking and reporting on key performance metrics including, ROAS, incremental/attributed sales and conversion, then share results with key stakeholders

This role will also monitor the competitive landscape by conducting in-store and digital audits for competitive business and marketing activities; this role will share findings with the Shopper Marketing team and sales partners.

ESSENTIAL DUTIES & RESPONSIBILITIES

 Develop and execute omnichannel shopper marketing programs aligned to retailer priorities and internal business objectives

 Effectively communicate (both written and verbal) omnichannel Shopper Marketing programs to internal & external audiences

 Plan, execute and optimize promotional and retail media campaigns

 Partner closely with Sales & Occasion Team to support retailer growth strategies and joint business plans through marketing activation

 Manage campaign execution from planning/briefing through launch, ensuring alignment across creative, media and retailer requirements

 Analyze campaign performance, retailer reporting and promo results to identify insights and optimization opportunities

 Develop and implement test-and-learn agenda to improve effectiveness and inform future investment decisions

 Monitor and manage contract funded marketing budgets, including forecasting and accruals, ensuring efficient use of spend

 Track and report on KPIs, including ROAS, incremental/attributed sales for media and promo. Share results with internal and external stakeholders

 Monitor competitive activity across in-store and digital channels and provide insights to improve program effectiveness

 Lead cross-functional teams and influence stakeholders without direct authority

 Proactively identifies and solves for improvement opportunities

 Other/additional duties and projects as required

Experience Required:

Required Length & Type of Experience

 5+ years of experience in a fast-paced consumer products, shopper marketing or related field

 Experience executing marketing programs within mass, grocery or drug channels

 Minimum of 1 year experience in an ad agency or in-house agency setting

Knowledge, Skills & Abilities

 Strong understanding of shopper marketing and retail media fundamentals

 Experience managing marketing programs with clear performance metrics and ROI accountability

 Ability to analyze data and translate insights into actionable recommendations

 Strong project management and organizational skills with attention to detail

 Effective communicator with the ability to collaborate across cross-functional teams

 Solid budget management and financial acumen

 Proficient in Microsoft Office, especially PowerPoint and Excel

 Growth mindset with a passion for continuous learning and improvement

Education Required:

Minimum 4 Year/Bachelor Degree in Marketing/Business/Communications

Please ensure all information submitted in your application is complete and accurate. Verification of candidate information may be conducted during the hiring process. Candidates who provide false, misleading, or materially inaccurate information, including residence or location information, may be disqualified from consideration.