About this role
Novakid is a global leader in online English education for children aged 4–12, serving 100,000+ students across 50+ countries.
- As Senior Product Manager for Monetization & Expansion, you will own how existing Novakid families discover and buy additional courses, products and services, and be fully accountable for the product metrics behind them, including added revenue and ARPU.
- Your goal is to turn the Parent Area and other in-product touchpoints into a scalable self-service channel for add-ons and upgrades.
- You will own the product, offer, pricing and experimentation decisions that drive results, supported by our Revenue Growth Lead across Sales and CRM.
- Senior Product Manager – Monetization & Expansion Focus: Parent Area, Add-ons & Upgrades, Purchase Journeys, Monetization Experiments What you’ll do Work with a team of designers and developers (with access to analytical and research resources).
- Own the roadmap for the Parent Area as a storefront for add-ons and upgrades: placement, merchandising, pricing visibility and one-tap purchase.
- Improve purchase, upgrade and win-back journeys to lift conversion from offer view to paid.
- Build configurable catalogue, bundling, pricing and promo logic so new offers launch without engineering effort each time.
- Run the experimentation programme for offers, bundles and pricing, with clear guardrails on retention, refunds and parent satisfaction.
- Define the product events and eligibility signals that power in-app nudges and CRM segments.
- Work with Content and Pedagogy to discover, validate and launch new paid products that children learn from and parents value.
- Adapt flows by market, balancing self-service and manager-assisted buying and local pricing conditions.