About this role
THE ROLE
Lead the development and execution of the segment sales strategy in Singapore, driving profitable growth, expanding market share, and strengthening SKF’s position as a trusted industrial partner. You will identify new business opportunities, develop strategic customer relationships and work closely with internal stakeholders and distributors to deliver sustainable commercial results.
WHAT YOU WILL DO
- 1. Drive Segment Strategy & Profitable Growth Develop and execute segment sales plans aligned with business objectives. Identify market trends, growth opportunities, and untapped customer potential in Singapore. Deliver revenue, order intake, profitability, and market-share targets. Translate market intelligence into actionable business development strategies.
- 2. Accelerate New Business Development Proactively identify and convert new business opportunities across the assigned industrial segment. Expand SKF’s customer base and increase share of wallet within existing accounts. Develop strategies to win competitor business and strengthen SKF’s market position. Drive value-based selling by demonstrating the technical and commercial benefits of SKF’s solutions.
- 3. Build Strategic Customer & Distributor Relationships Establish strong relationships with key customers, decision-makers, and industry stakeholders. Develop strategic account plans to strengthen customer engagement and long-term business growth. Manage and develop distributor relationships to improve market coverage, sales effectiveness, and business growth. Work closely with distributors to identify new opportunities, strengthen customer engagement and expand SKF’s market presence.
- 4. Connect Customer Needs with SKF Solutions Collaborate with Application Engineering, Product Management and other internal teams to develop solutions that address customer challenges. Leverage SKF’s technical expertise to improve customer reliability, productivity and operational performance. Translate customer requirements into opportunities for bearings, services and other relevant industrial solutions. Strengthen SKF’s differentiation through technical expertise, customer value and solution-oriented selling.
- 5. Drive Sales Excellence & Accountability Maintain a disciplined approach to pipeline management, opportunity conversion and sales forecasting.
Monitor performance against targets and implement corrective actions where necessary.
- Use market and customer insights to improve sales effectiveness.
- Foster a culture of accountability, collaboration, continuous improvement and customer focus.
- WHAT YOU BRING A bachelor’s degree in engineering, Business, Marketing or a related discipline.
- 10–15 years of relevant experience in industrial sales, business development, or strategic account management.
- A proven track record of achieving sales targets, developing new business, and driving profitable growth.
- Strong commercial acumen and the ability to identify, develop, and convert business opportunities.
- Experience in managing strategic customer relationships and developing distributor business.
- Excellent negotiation, presentation and stakeholder management skills.
- Strong analytical capabilities and the ability to translate market intelligence into actionable business plans.
- A proactive, entrepreneurial mindset with strong ownership and accountability.
- Experience in bearings, rotating equipment, industrial services, or related engineering solutions would be an advantage.
- Must have valid work authorisation to work in Singapore (Citizen or PR).